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Green Marketing and Better Brands – Asheen Phansey from Sustainable Brands on Vimeo.
The tried and true values of being honest, forthright, and not making vague & unsubstantiated claims still matter. The style, direction, and purpose of branding has become led by values. What matters most to customers. But it must be authentic, transparent, ethical, and done right. Listen as Asheen talks green product marketing and the path to a better brand.
