True sustainable methods translate basically into balancing three areas: Environmentally Sound, Economically Feasible and Socially Equitable. Today, OperaWine focuses on four wineries that aim at high ecological standards and will be present on March 24th for the “Finest Italian Wines, 100 Great Producers” tasting in Verona: Lungarotti, Planeta, Mezzacorona and Di Majo Norante.
At the foot of the Italian Dolomites sits the winery Mezzacorona, which strives for organic standards. The vineyards are farmed following a modern biological system to fight harmful insects that limits their reproduction through pheromone over-stimulation (concept of “sexual confusion”), avoiding extra treatments with pesticides. Further reduction of chemical treatments translates in minimising residual of copper or sulphur in the wine. Water and energy management together with balanced vineyard usage are to increase sustainability and with 70% of the wineries being build underground the use of air conditioning in the cellars is significantly reduced. Photoelectric in conjunction with hydroelectric plants also fulfill the majority of the energetic needs and recycling is as a normal practice as adhering to other quality or environmental guidelines (IFS, BRC, EMAS, ISO 14000).
The cantine Di Majo Norante, north of the Gargano in Molise, has produced wine since 1800 and respect for nature ranks high as only fertilizers of organic and mineral origin are used for wine production. Regular weeding and organic parasite control methods are used, while the pruning residues are removed to prevent any chance of infection. The winery received certification for organically grown grapes from AIAB (Associazione Italiana per l’Agricoltura Biologica) in 1997 and continues to improve its ecological methods.
Many Italian winemakers also participate in the strongly funded Bayer CropScience Magis project to innovate practices in the agrarian sector. The project will extend its funding by 2015 to 850mil. € and seeks to anticipate the European directives to meet the demands of industry and consumers in terms of sustainability. Some of the Magis project participants include Casa Vinicola Zonin, Barone Ricasoli, Castello Banfi, Santa Margherita and Planeta.
“OperaWine” (www.operawine.it) is discovering the traditions, identity and heritage of the food and art in Italy, whilst falling in love with Italian wines. Exclusive initiatives related to Italian wine, food and culture is to encourage international operators, journalists, sommeliers, wine educators, and high profile wine aficionados alike to explore the fascinating history and context of Italian wine production.
Wine Spectator is the world’s leading authority on wine that reaches more than 3 million readers worldwide, exploring wine’s role in contemporary culture and delivering expert reviews of more than 15,000 wines each year. Wine Spectator is solely responsible for the choice of producers at the event.
Vinitaly is the largest wine fair in the world with over 4,500 producers and 150,000+ visitors (including 45,000 from foreign countries). The event is held every year in Verona, Italy (46th edition: Verona 25-28 March 2012).
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