Heinz Ketchup Inspires Environmentally Responsible Living with PlantBottle

PITTSBURGH–(BUSINESS WIRE)–To encourage more environmentally responsible living, Heinz® Ketchup has launched the “Join the Growing Movement” campaign on its restaurant bottles featuring PlantBottle™ technology, inviting consumers to promise to be more environmentally responsible through a mobile application. For each pledge taken and shared, Heinz will help plant a tree, up to 57,000 trees.

Heinz uses the innovative PlantBottle packaging as part of a strategic partnership with The Coca-Cola Company, which commercialized the breakthrough technology. Made from up to 30 percent renewable material derived from sugar cane, PlantBottle plastic looks, feels and functions just like traditional PET plastic, and is still 100 percent recyclable. Currently, all 20-ounce Heinz Ketchup bottles in both retail stores and in restaurants are now made with PlantBottle packaging.

“Heinz is committed to utilizing the best technology and innovations available to be as environmentally responsible as possible,” said John Bennett, Vice President – Foodservice Ketchup, Condiments & Sauces. “This program celebrates not only what Heinz is doing to be more sustainable, but also how everyone can do their part to live a more eco-conscious lifestyle.”

This summer, the front label of Heinz Ketchup bottles in restaurants will feature the language “Join the Growing Movement” and the back will have a QR code that will let diners promise to be more environmentally responsible – whether through recycling more, toting groceries in reusable bags or turning off appliances when they’re not in use. For each pledge taken and shared, Heinz Ketchup will help plant a tree with The Nature Conservancy, a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.

“We’re proud to partner with Heinz for this program to plant 57,000 trees,” says Geof Rochester, Chief Marketing Officer at The Nature Conservancy. “We work throughout the world to address the most pressing conservation threats at the largest scale, but being more environmentally responsible can be easy by making small changes in your everyday routines like carpooling or switching to energy efficient light bulbs.”

It’s easy to participate in the Heinz Ketchup “Join the Growing Movement” campaign and help plant a tree:

  • Scan – Look for the “Join the Growing Movement” Heinz Ketchup bottle at your local restaurant and use a smart phone to scan the QR code on the back of the Heinz Ketchup bottle, which will bring you to a mobile application.
  • Pledge – Promise to be greener by choosing an environmentally responsible activity from the drop-down list, or create your own.
  • Share - Tell your friends on Facebook or Twitter how you are going green to complete your pledge and Heinz will help plant a tree.

For more information on Heinz Ketchup and PlantBottle packaging, please visit www.heinzketchup.com or check out our Facebook page at www.facebook.com/HeinzKetchup.

ABOUT HEINZ

H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the world’s leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or “on-the-go.” Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz’s total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, breakfasts, desserts and snacks, T.G.I. FRiDAY’s® snacks, and Plasmon® infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World’s Favorite Ketchup®.

ABOUT THE NATURE CONSERVANCY

The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50344063&lang=en

Contacts

Edelman PR
Kerry McCauley, 212-704-8222
Kerry.McCauley@edelman.com
or
Heinz North America
Jessica Jackson, 412-237-3562
jessica.jackson@us.hjheinz.com

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