Nature has already shown us the way to solve many human problems, from deciphering simple engineering puzzles to unlocking the mysteries of flight. In The Nature of Business, author Giles Hutchins makes a compelling case for applying the same principles of biomimicry to the development of a new business paradigm. He demonstrates clearly how behaviors and organizations found in nature can be applied to help companies flourish in chaotic and uncertain times.
Eclipsing current approaches to responsible and green business, Hutchins’ focus is on the emergence of new ways of operating and creating value in an increasingly volatile and interconnected world. He presents the challenges to the prevailing “business as usual” model, explains the pressing need for transformational change, and reveals the concepts and mindsets necessary to inspire the businesses of tomorrow, including:
- Optimization and adaptation
- Systems integration
- Values-based navigation and life-building activities.
Showcasing the pioneers of the new paradigm through a multitude of examples and case studies, The Nature of Businesspresents the tools and techniques required to effect the transformation to an organization fit for purpose, fit for the future, and inspired by nature.
More information about this book can be found by clicking –> HERE. Below is an excerpt from the book. Continue reading
It is that time of year – time to vote for your favorite book about sustainability for 2012.
Voting closes March 31st. Rankings released on April 1st.
Help us spread the word on twitter – tweet this —-> Vote for your favorite book about #Sustainability of 2012 http://shar.es/jFb21 #green #csr #environment
Posted in Book Reviews, Sustainability News
Tagged alternative energy, carbon, csr, environment, environmental, go green, renewable energy, sustainability, sustainable, sustainable companies, sustainable farming, technology
The results are in! Click here to see the Top 10 Sustainability Books for 2011.
Here are the top sustainability books for 2010 as ranked by the blog readers of CaelusGreenRoom.
Thomas L. Friedman’s phenomenal number-one bestsellerThe World Is Flat has helped millions of readers to see the world in a new way. In his brilliant, essential new book, Friedman takes a fresh and provocative look at two of the biggest challenges we face today: America’s surprising loss of focus and national purpose since 9/11; and the global environmental crisis, which is affecting everything from food to fuel to forests. In this groundbreaking account of where we stand now, he shows us how the solutions to these two big problems are linked–how we can restore the world and revive America at the same time. Continue reading
Posted in Book Reviews
Tagged alternative energy, book, carbon, csr, environment, environmental, go green, green, green companies, green it, greenhouse gasses, politics, recycling, renewable energy, sustainability, sustainable, sustainable companies, sustainable farming, technology
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering. Continue reading
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
Have you read this book? Please share your thoughts below.
The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it. This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors’ years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies.
Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an “eco-advantage” in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions. Continue reading
Posted in Book Reviews
Tagged alternative energy, book review, carbon, csr, environment, environmental, go green, green, green companies, green it, greenhouse gasses, renewable energy, sustainability, sustainable, sustainable companies