Category Archives: Green Marketing

Tell Your Corporate Citizenship Story During the 2015 Film Festival

SOURCE: Boston College Center for Corporate Citizenship

DESCRIPTION:

Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues. 

To participate in the film festival competition, companies submit a short video that depicts an aspect of their CSR efforts. In recent years submissions have represented a wide range of corporate citizenship topics including volunteerism, environmental sustainability, nonprofit partnerships, healthcare access, employee engagement, innovation in technology, and many others. Below is a sampling of the top winners from past Film Festivals. We encourage you to take a look at their work in the corporate citizenship field and invite you to showcase YOUR CSR efforts in the 2015 International Corporate Citizenship Film Festival.

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Tweet me: Tell your #CSR story during the 2015 International #CorporateCitizenship Film Festival http://bit.ly/14qlmg2

KEYWORDS: Awards and Recognition, boston college film festival, International Corporate Citizenship Film Festival, CSR Film Festival, Corporate Citizenship Film Festival CSR Videos, Boston College Center for Corporate Citizenship

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Ecocentricity Blog – January 2015

SOURCE: Ray C. Anderson Foundation

DESCRIPTION:

I think we might have ruined the color green. Which is a shame, because it is one hell of a color.
Seriously, stop and think for a second. I’ll wait – I’ve got all day in fact, seeing as you are reading this at your leisure. I advocate for sustainability, so when I say “green,” what do you think?

Maybe I’m wrong, but I bet you think of some marketing campaign by a company espousing its environmentally friendly practices. If not that, you probably just think of a blue recycling bin (oh, the irony). Those are great things and all, but shouldn’t we mean more than that?

And why “green” in the first place? Yeah, I know the answer is obvious – grass, trees, the entire country of Ireland. We encounter the color in so many natural settings. It is the color of life itself, standing out like a neon sign stating, “Photosynthesis lives here!

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Tweet me: We might have ruined the color green. I advocate for sustainability, so when I say “green,” what do you think? http://bit.ly/1AL27uw

Contact Info:

Valerie Bennett
Ray C. Anderson Foundation
+1 (678) 404-9225
valerie@raycandersonfoundation.org

KEYWORDS: Environment and Climate Change, Business & Trade, Green, Greenwash, green marketing, green concepts, green environmentalism, green and sustainability, sustainability, Green Labeling, Eco, eco label, Ray C. Anderson Foundation

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Tetra Pak Launches Industry’s First Package Made Entirely From Plant Based, Renewable Packaging Materials

Tetra-PakLAUSANNE, Switzerland, October 16, 2014 /3BL Media/ – Tetra Pak, the world leader in food processing and packaging solutions, today announces the launch of the industry’s first carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.

“Environment excellence is one of Tetra Pak’s strategic priorities and a driver of our product development activities,” said Charles Brand, VP Marketing & Product Management at Tetra Pak. “Together with suppliers, customers and other stakeholders, we are leading the industry towards 100% renewable packaging. We believe that increasing the renewable content of our packages is not only good for the environment, but also offers our customers a competitive advantage in the overall environmental profile of their products.”

Developed in partnership with Braskem, one of the world’s leading biopolymers producers, the new Tetra Rex package will be commercially available in early 2015. Tetra Pak customers using the standard 1 litre Tetra Rex with TwistCap OSO 34 can easily transfer to the new version without the need for any additional investment or modification to their existing filling machines.

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Posted in 3BL Media, Goods, Services & Product Design, Green Marketing, Kitchen, Pollution, Recycling & Waste | Tagged , , , , , , , , , , , , | Leave a comment