Category Archives: Green Marketing

Molson Coors Selected For The 2012 SAM Sustainability Yearbook

(BusinessWire) Molson Coors Brewing Company (NYSE: TAP) announced today that it has been selected for inclusion in the SAM’s Sustainability Yearbook 2012 and awarded two distinctions: 2012 SAM Sector Mover and 2012 SAM Bronze Class. These recognitions come on the heels of two other notable corporate responsibility awards given to Molson Coors in September of 2011 from the Carbon Disclosure Project (CDP) and the Dow Jones Sustainability North America Index (DJSI North America).

“We’re proud to be recognized for our efforts in improving our corporate responsibility performance, in part because we see it as an extension of our overall business performance,” said Bart Alexander, chief responsibility officer for Molson Coors. “As we strive to improve Our Beer Print globally, we are also committed to delivering exceptional results for our shareholders, our employees, our customers and the communities where we live and work.” Continue reading

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Marriott Selects Kimberly-Clark Professional for Environmental Sustainability Award

ROSWELL, Ga., Jan. 23, 2012 /PRNewswire/ – Kimberly-Clark Professional has received the 2011 Sustainability Award from Marriott International and is the first product supplier to receive the prestigious award, which recognizes organizations that help Marriott reach its environmental sustainability goals worldwide.

“We are proud to partner with suppliers that share the same values as we do, particularly those like Kimberly-Clark Professional that support our more than 20-year commitment to conservation and preservation,” said John Adams, Senior Vice President – Global Operations Services, Marriott International.  “With the increase in global travel, we have a responsibility to ease our business impact on our natural environment.  Working in partnership with our suppliers to create more sustainable products helps us uphold that commitment to our sustainable initiatives in our hotels and beyond.”

“We are honored to be recognized by Marriott for our mutual dedication to environmental sustainability,” said Howard Connell, Global Sustainability Leader, Kimberly-Clark Professional.  “As an organization, we examine the entire lifecycle of our products – from raw material sourcing through consumer use and final disposal – to reduce the amount of natural resources used.  This award reinforces how our commitment to sustainability is impacting our customers and their businesses in a positive way.” Continue reading

Posted in Business, CSR, Energy Management, Environment, Goods, Services & Product Design, Green Business, Green Facilities, Green Marketing, Green Supply Chain, Janitorial, Pollution, Recycling & Waste, Sustainability News, Sustainability Practices | Tagged , , , , , , , , , | Leave a comment

Southwest Airlines Introduces New Cabin Design which Embraces Sustainability

DALLAS, Jan. 17, 2012 /PRNewswire via COMTEX/ — Southwest Airlines today introduced a new sleek cabin experience to enhance Customer comfort, improve fleet efficiency, and give back to the environment. Dubbed Evolve: The New Southwest Interior, the cabin update utilizes durable and environmentally responsible products to reduce waste and create weight savings onboard the aircraft, while enhancing comfort for Customers. Inspired by Southwest’s past with a nod to the airline’s future, the cabin refresh features recyclable carpet, a brighter color-scheme, and a more durable, eco-friendly, and comfortable low-profile seat that weighs less than the current seat. The new interior design also provides the unique opportunity of greater revenue potential by increasing the number of seats onboard from 137 to 143, without sacrificing Customer comfort and personal space but, at the same time, increasing under-seat room for carryon luggage.

“We are preparing now for our next 40 years with a fleet modernization plan that includes the new interior, the Boeing 737-800 which is scheduled to come online beginning in March this year, and the 737 MAX, which is expected to join the Southwest fleet in 2017,” said Bob Jordan, Executive Vice President and Chief Commercial Officer. “The evolutionary changes we’re making with the new interior uphold our low-cost roots and historic focus on Customer Service. The cabin upgrade also allows us to create significant revenue opportunities without adding unwanted fees.” Continue reading

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Samsung Demonstrates its Sustainability Products at 2012 International CES

Company unveils the new eco-efficient Samsung Wi-Fi-enabled WF457 Front-Load Washer

LAS VEGAS, Jan 09, 2012 (BUSINESS WIRE) — Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today that it is highlighting its leadership in creating innovative eco-friendly technology through its Eco Zone Display at the 2012 International CES. The display is part of Samsung’s booth #12004 in the Central Hall of the Las Vegas Convention Center.

At the Eco Zone Display, Samsung demonstrates its wide variety of products that are not only beautiful and easy-to-use, but also eco-conscious. The new Samsung Wi-Fi-enabled WF457 Front-Load Washer, debuting at 2012 CES, is part of this display and has been recognized with a 2012 CES Eco-Design Award.

“The Samsung Eco Zone Display at CES exemplifies not only our continued commitment to the environment, but also how the long-term life expectancy and durability of our products makes our technology truly sustainable,” said David Steel, Executive Vice President of Strategy for Samsung Electronics North America. “We look forward to creating future technology that will provide consumers with the next generation of a ‘smart life,’ which includes more eco-friendly products.” Continue reading

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GM Releases First Sustainability Report as New Company

DETROIT, Jan. 12, 2012 /PRNewswire via COMTEX/ — General Motors has released its first global sustainability report as a new company, reinforcing its belief that sustainability goals are best achieved when integrated into its business model.

“Sustainability feeds our bottom line and sustaining a profitable business is our ultimate responsibility,” said GM Chairman and CEO Dan Akerson. “Profits enable reinvestment – in R&D to reimagine a car’s DNA; in cleaner, more fuel-efficient technologies; in plants that better conserve resources; in improved vehicle safety; in job creation and stability; and in the communities in which we live and work.”

The report details sustainability progress in four sections:

  • Design: Leading in the research and development of advanced technologies to help reduce petroleum dependency, improve fuel economy and reduce emissions.
  • Build: Maximizing the benefits of operating our facilities in an environmentally and socially responsible manner.
  • Sell: Offering sustainable vehicle choices for consumers around the world.
  • Reinvest: Ensuring the company’s economic viability, being an employer of choice, and enhancing quality of life in its communities.

According to the report, what GM needs to grow its business is aligned with the needs of society – namely energy alternatives and advanced technologies that help reduce dependence on petroleum, improve fuel efficiency and reduce emissions, and bold thinking about personal mobility in the 21st century. Continue reading

Posted in Alternative Energy, Biofuels, Business, Carbon Management, CSR, Energy, Energy Management, Environment, Fuel Cells, Goods, Services & Product Design, Green Business, Green Facilities, Green Marketing, Green Supply Chain, Pollution, Sustainability News, Sustainability Practices | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Kia introduces Korea’s First Production Electric Vehicle (EV)

(SEOUL) December 22, 2011 – Kia Motors introduced Korea’s first electric vehicle today (Thursday), with the launch of the new Kia Ray EV – a zero-emissions city car with lively performance and a range of up to 139 km (86 miles) on a single charge.

For supply exclusively to the domestic Korean market, the Kia Ray EV is a close relative of Kia’s 1.0-liter gasoline powered Ray CUV, which went on sale in Korea last month. It shares that model’s major dimensions and, in a global first for an EV manufacturer, can share a production line with conventional combustion-engine cars.

The front-wheel drive Ray EV is powered by a 50kW electric motor and a high-capacity 16.4 kWh lithium ion polymer battery pack that is engineered for a 10-year life cycle and skillfully packaged under the rear seat and cabin floor.

Although the Ray EV weighs 187 kg more than the gasoline model, the electric motor’s generous torque – 167 Nm (an increase of 77%) – ensures responsive performance. The EV’s acceleration is brisker than the gasoline models (0-to-100 kph in 15.9 seconds), while top speed is 130 kph (81 mph). Recharging times are six hours using a 220V household supply and just 25 minutes in fast-charge mode. Continue reading

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Why your company needs to consider the CurrentState™ Sustainability Audit

“CurrentState is a necessity for every company that is serious about going green”  Ramon Ginah, CFO – Francesca Furzi

“I would highly recommend CurrentState for any company exploring sustainability”  Tim Gilbert, Plant Manager – FasCast Inc

(Press Release) Tulsa, OK – January 13, 2012 – Caelus has released the CurrentState™ sustainability audit for business.

The world of sustainability can be a confusing place. It is easy to get lost in the sea of acronym-rich reporting initiatives, certifications, eco-labels and regulations. However, the most important thing for businesses is missing – a comprehensive tool that tells tells companies exactly what they need to do. This is why we developed CurrentState™.

The CurrentState™ Sustainability Audit is a ‘best practices gap analysis’ and a ‘business practices maturity analysis’ combined into one tool – nothing more, nothing less. Simple elegant, and in our opinion a game-changer.

Does this sound simple? That’s because it is. Why hasn’t this been done before? Because nobody has created a framework that clearly and comprehensively defined sustainability – until now.

Sustainability Defined

CurrentState™ is based on our Three Tiers of Sustainability™ framework. Our framework clearly defines sustainability and in our opinion has been the ‘missing link’ in sustainability consulting. Our framework organizes sustainability into three primary activity groups: Green IT, Facilities and Business. These three groups are further divided into 25 (more specific) sub-groups. If an activity is related to sustainability in business, it will have a place in the framework.

By having a comprehensive framework, we are able to answer another very important question all businesses have – Are we doing everything that we can in order to go green?

Why CurrentState™?

In addition to being a revolutionary approach, CurrentState™ offers business other distinct advantages.

  • CurrentState™ is delivered directly to your desktop. No need for time-consuming, money-wasting meetings. Time is money, especially when your paying by the hour. CurrentState™ is not charged by the hour and delivers the same questions a consultant would, but at your convenience and with no chance of missing anything
  • This method of collecting information is efficient. What we do with the information once we receive it is also efficient. We have automated many of the non-analytical steps of the consulting process, so as soon as qualified sustainability consultant begins on your case, they will be able to begin analysis immediately. This allows us to deliver a Findings Report in a matter of days, not weeks or months.
  • Another advantage is that CurrentState is focussed. CurrentState™ does not count carbon or advise you on the ROI of specific projects. It is focused on determining exactly the activities your organization needs to conduct or consider. The result – your team will not be wasting valuable time hunting for data for activities that may not be needed.
  • Finally, your Findings Report will spell out in specific terms exactly what tasks need to be done (Quick Wins) and what things you need to consider (Recommendations) in order to improve your sustainability performance. Ratings and analysis for each sub-category is also generated. For most organizations, these tasks can be used as the basis of a sustainability implementation plan. Add some resourcing, budget and do a little ROI analysis and you will have a plan that leaves no leaf unturned and would make any CSO proud.

The Findings Report

The Findings Report is ‘boardroom ready’ and is delivered in both PowerPoint and pdf formats. Each report will contain over 100 specific quick wins (shorter-term, easily achievable tasks) and recommendations (longer-term activities). “In essence, if you add resource requirements and budget to the report, you will have a nearly complete Sustainability Program. This is exactly what our clients are doing and their reaction has been overwhelmingly positive.”

The Findings Report can be used as:

  • a blueprint to develop a sustainability program;
  • a method to demonstrate to management, a board or the public an organization’s sustainability achievements;
  • a way to quickly identify gaps in your current sustainability efforts;
  • a way to document and track sustainability performance from period to period;
  • and a way to determine current compliance with major international standards and certifications.

Continue reading

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Hasbro manufacturing facility obtains Forest Stewardship Council (FSC) certification

PAWTUCKET, R.I., Nov 01, 2011 (BUSINESS WIRE) — Hasbro, Inc. today unveiled a new Paper and Forest Procurement Policy (PFPP)  intended to ensure that procurement decisions align with the Company’s commitment to environmental sustainability and support sustainable forest management.

The PFPP reiterates the Company goal of industry-leading 90 percent usage of paper packaging and in-box game content derived from recycled material or sources that practice sustainable forest management by 2015. The policy also sets stringent vendor requirements for credible third party certification (such as the Forest Stewardship Council) of fiber. In addition, as one facet of the PFPP’s standards related to avoiding fiber from controversial sources, the Company is requiring that no sources of Mixed Tropical Hardwood (MTH) virgin fiber be used in products, including packaging. Earlier this year, Hasbro directed suppliers to stop using paper coming from unsustainably managed forests. Continue reading

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