Category Archives: Press Companies

Celebrating our Diversity at NCLR

By Ken McNeely, President, AT&T California



I had the privilege of joining the NCLR family in Los Angeles this past week to celebrate our shared vision for a more equal and inclusive world. I applaud Janet Murguia and the NCLR team for their leadership and for delineating the civil rights issues of our day, including immigration reform and how we may use technology to continue mobilizing toward positive change for the communities we serve.

We honored award-winning actor, producer and activist Dan Guerrero, who shared his coming of age experience as a gay Mexican-American boy in a place and time when the word “gay” was forbidden. Today, decades later, we are reminded through shared experiences like Dan’s that when our country has chosen to be more inclusive, we have become better for it.

As a gay man of color, I am very proud to represent AT&T, where we understand that diversity is a central facet of our corporate culture and business success. Our history of inclusion and diversity has opened the door for talented people from all walks of life and backgrounds to produce cutting-edge technology, innovations and platforms for others to connect and communicate anytime, anywhere. In 1975, AT&T became one of the first major American corporations to adopt a policy prohibiting discrimination against employees based on sexual orientation. Continuing the spirit of trailblazing, in 1987, AT&T employees founded the oldest LGBT employee group LEAGUE (LGBT and allied employees at AT&T) in the country. Our commitment to promoting the diverse culture of AT&T is one of the core reasons that we are viewed as a great workplace, business partner and trusted member of the communities we serve.

As the President of AT&T California, I was pleased to hear Monday’s announcement that President Obama signed an Executive Order prohibiting federal contractors from discriminating on the basis of sexual orientation or gender identity. In California, where we enjoy a successful and longstanding track record of working with diverse suppliers, we know firsthand that inclusive policies lead to better business.

Congratulations to NCLR for a successful conference. We look forward to our continued collaboration on behalf of the communities we serve.

You can learn more about AT&T’s commitment to the LGBT community here. Additionally, you can check out our video highlighting this commitment here.

Tweet me: .@ATT “Celebrating our Diversity at NCLR” #ATTImpact

KEYWORDS: Diversity and Human Resources, att, diversity, Gay, NCLR, LGBT, inclusion and diversity

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Value of LBG Canada Audit

Reporting on Flagship Projects

SOURCE: SiMPACT Strategy Group


The 2014 LBG Canada audit enabled companies to report on expenditure specific to flagship projects. Flagship projects can span between multiple business units, and can include multiple types of investment including cash, in-kind, time and program management costs.

Reporting expenditure specific to flagship projects supports evidence-based decision making when allocating limited resources on community investment priorities. It is especially useful when examining resource input in relation to benefit output. For example, the return (employee engagement and external resources leveraged) from the investment (program management costs).

Tracking of employee time, giving, and external resources leveraged in relation to flagship projects is an effective way to demonstrate the impact and value of investing in flagship projects. SiMPACT looks forward to supporting companies in making the case for the value of flagship projects.

Tweet me: LBG Canada Audit facilitates reporting on flagship projects. Read more

KEYWORDS: Events, Conferences & Webinars, LBG Canada

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The Hershey Company to Host 37th Annual Hershey's Track & Field Games' North American Final

Program to Transition to “Run Jump Throw” in 2015 Under New Partnership with USA Track & Field and Athletics Canada

SOURCE: The Hershey Company


HERSHEY, Pa., July 31, 2014 /3BL Media/ — The Hershey Company (NYSE:HSY) announced today that it will welcome more than 450 youth athletes to compete in the 37th Annual Hershey’s Track and Field Games’ North American Final Meet, on Saturday, August 2, at Henry Hershey Field on the Milton Hershey School campus in Hershey, Pa. Children ages 9 through 14 will come together for a celebration of excellence, full of new friends, learning, competition and fun.

Competitors advanced to the North American Final by winning in local, state and provincial meets. Since its creation in 1977, more than 10 million children have participated in Hershey’s Track & Field Games meets. Over the past three decades it has grown to become the largest youth activity program of its kind in North America.

Olympic greats Dan O’Brien, Rafer Johnson, Jackie Joyner-Kersee, and Carl Lewis will join the children to serve as ambassadors for the event.

USA Track & Field will webcast the meet live on and provide live results and event coverage at

“Our mission at the games is to engage kids in basic running, jumping and throwing activities to inspire a lifetime of physical activity,” said Carl Lewis, nine-time Olympic Gold Medalist and Hershey’s Track & Field Games ambassador. “I’m proud to be part of such a great program that has touched the lives of so many.”

A group of local youth qualified for the North American Final this year and will compete in the event. They include:

  • Amelia Baldo—Softball Throw—Palmyra
  • Talitha Diggs—Standing Long Jump—Hellertown
  • Joshua Dolbin—Standing Long Jump—New Ringgold
  • Levi Goebler—Softball Throw—Dover
  • Nathan Lahr—Standing Long Jump—Dover
  • Paul Olivett—200m Dash—State College
  • Avery Parks—Softball Throw—Greencastle
  • Taryn Parks—800m Run—Greencastle
  • Britney Peachey—Standing Long Jump—State College
  • Kiana Purvis—Standing Long Jump—Chambersburg
  • Quinton Townsend—100m Dash—Annville

In April, The Hershey Company and USA Track & Field announced a partnership that will transition the program into a national Run Jump Throw program, beginning in 2015 and extending through 2020. The new program will educate children ages 7 through 12 on the fundamentals of track and field. In addition, Hershey will become title sponsor of Run Jump Throw in Canada where it has been a long-standing youth skill-development program. These meets feature collectively more than 5,000 youth athletes, which will help Hershey expand its impact in Track & Field.

Skills taught as part of the new curriculum include warm-ups, running, jumping and throwing techniques. These skills clinics will be followed by “practice meets,” which will allow children to test their newly acquired skills.

“This partnership with USA Track & Field and Athletics Canada will enable more kids to have access to physical activity experiences close to home,” said Leigh Horner, Vice President of Corporate Communications & CSR at The Hershey Company. “We look forward to working with these terrific organizations to help youth develop basic running, jumping and throwing skills and enjoy a variety of sports and recreation interests.”

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. Headquartered in Hershey, Pa., The Hershey Company has operations throughout the world and approximately 14,000 employees.

With revenues of more than $7.1 billion, Hershey offers confectionery products under more than 80 brand names, including such iconic brands such as Hershey’s, Reese’s, Hershey’s Kisses, Hershey’s Bliss, Hershey’s Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers. The company is focused on growing its presence in key international markets such as China, Mexico and Brazil while continuing to build its competitive advantage in the United States and Canada.

For more than 100 years, The Hershey Company has been a leader in making a positive difference in the communities where its employees live, work and do business. Corporate Social Responsibility is an integral part of the company’s global business strategy, which includes goals and priorities focused on fair and ethical business dealings, environmental stewardship, fostering a desirable workplace for employees, and positively impacting society and local communities. Milton Hershey School, established in 1909 by the company’s founder and funded by a trust administered by Hershey Trust Company, provides a quality education, housing, and medical care at no cost to children in social and financial need. Students of Milton Hershey School are direct beneficiaries of The Hershey Company’s success. 


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KEYWORDS: Awards and Recognition, Business & Trade, the hershey company, Hershey’s Track & Field Games, USA Track & Field


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Aramark and The Children’s Hospital of Philadelphia’s Healthy Weight Program Partner to Enhance the Health and Well-Being of Families

Aramark Invests $750,000 in “Home Plate” 3-Year Research Study

SOURCE: Aramark


Philadelphia, PA, July 30, 2014 /3BL Media/ — The Children’s Hospital of Philadelphia (CHOP) and Aramark, a $14 billion global provider of award winning services in food, facilities management and uniforms, launched a new partnership today called “Home Plate, a thought leadership research study to enhance the health and well-being of families. The study is anchored by a $750,000, three-year grant from The Aramark Charitable Fund to the Healthy Weight Program at CHOP. 

Home Plate will teach parents the necessary skills to cook healthy meals at home and is part of CHOP’s Healthy Weight Program. The initiative is designed to help combat childhood obesity in low-income families with preschoolers through a community-engaged, peer mentor led model to improve family health through good nutrition. The research initiative will be led by Senbagam Virudachalam, M.D., M.S.H.P., a general pediatrician and health services researcher at CHOP’s PolicyLab, and her colleagues.

“We are thrilled to partner with Aramark to launch Home Plate, an innovative research study designed to help combat childhood obesity,” said Steven M. Altschuler, M.D., chief executive officer of The Children’s Hospital of Philadelphia. “The Children’s Hospital of Philadelphia’s commitment to children’s health is exemplified by our Healthy Weight Program which directly addresses one of the major public health challenges for children in the United States.  Offering community-based programs such as Home Plate helps us to share our expertise at a grassroots level, right in the neighborhoods we serve, with the ultimate goal of developing a national model for other communities to emulate.” 

“Working with an esteemed organization as The Children’s Hospital of Philadelphia on the fight against childhood obesity aligns the interests of our respective organizations to help children and families make the right nutritional choices and lead healthier lives,” said Aramark President and CEO Eric J. Foss. “This is another example of how we at Aramark are committed to enriching and nourishing lives in our business and in the communities we serve.”

Home Plate consists of both action-oriented education and formal research about the effects of teaching parents how to provide better and more nutritious meals for their families.  The three-year research study will involve a total of 60 parents and 30 mentors over the course of the 24 month study consisting of weekly cooking classes over six weeks, each with 20 parents and 10 mentors during each cohort session.  The final year of the research study will analyze Home Plate’s efficacy and refine the intervention. If the study proves successful, it will lay the foundation for a low-cost, sustainable model that can be replicated in community based organizations across the country.

“About one-third of children in the United States are overweight or obese by the time they reach school age,” said Trish DeRusso, M.D., vice president, Medical Staff Affairs at The Children’s Hospital of Philadelphia. “While improving access to fresh fruits and vegetables is key, people require skills to turn that access into healthier diets for themselves and their families.  Home Plate can help bridge that gap.”

The study will begin in Spring 2015; cooking classes will take place at The Enterprise Center’s Dorrance H. Hamilton Center for Culinary Enterprises in West Philadelphia.  Parents will be invited to participate through various community based non profit organizations, including CHOP Early Head Start, housed within CHOP’s Karabots Advanced Pediatric Care Center, as well as The Enterprise Center.

“Children under the age of five eat 70 percent of their meals at home, yet the foods they eat are often processed or brought in from other food establishments,” said Senbagam Virudachalam, M.D., M.S.H.P., principal investigator of the study. “By ensuring that parents of young children have the skills and confidence to regularly prepare healthy food at home, we hope to positively impact children’s food-related habits and routines from the earliest ages.”

About The Children’s Hospital of Philadelphia

The Children’s Hospital of Philadelphia was founded in 1855 as the nation’s first pediatric hospital. Through its long-standing commitment to providing exceptional patient care, training new generations of pediatric healthcare professionals and pioneering major research initiatives, Children’s Hospital has fostered many discoveries that have benefited children worldwide. Its pediatric research program receives the highest amount of National Institutes of Health funding among all U.S. children’s hospitals. In addition, its unique family-centered care and public service programs have brought the 535-bed hospital recognition as a leading advocate for children and adolescents. For more information, visit

About Aramark

Aramark (NYSE: ARMK) is in the customer service business across food, facilities and uniforms, wherever people work, learn, recover and play. United by a passion to serve, our more than 270,000 employees deliver experiences that enrich and nourish the lives of millions of people in 22 countries around the world every day. Aramark is recognized among the Most Admired Companies by FORTUNE and the World’s Most Ethical Companies by the Ethisphere Institute. Learn more at or connect with us on Facebook and Twitter.


Tweet me: Aramark investing $750K in community study Home Plate w/ Children’s Hosp of Philadelphia’s Healthy Weight Program.

KEYWORDS: Health, Philanthropy, Home Plate, Aramark, Children’s Hospital of Philadelphia, weight program


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Digital Persuasion in Action Rule 4: Never stop exploring. Use creative tactics to engage new audiences

SOURCE: Waggener Edstrom


Consider yourself a digital persuader or interested in how you or your organization can become one? Download a copy of the Digital Persuasion study, a comprehensive report on the social media habits of online cause supporters by Waggener Edstrom Communications and Georgetown University’s Center for Social Impact CommunicationJoin the conversation – use #DigitalPersuasion.


There is a lot of digital noise in the world today, and organizations of all sizes find it increasingly difficult to garner attention from the right people – particularly nonprofits that operate on a small budgets with limited staff. So how can they generate awareness? Digital Persuasion.

Patrick Dowd, Founder & CEO of The Millennial Trains Project – a unique nonprofit that leads crowd-funded transcontinental train journeys that empower Millennials – spoke with Waggener Edstrom about how his organization utilizes creative tactics online in order to engage new audiences, attract more supporters and ultimately create impact.

One thing The Millennial Trains Project has found is that Millennials gravitate toward social media, such as Twitter and Tumblr – especially when it comes to engagement with causes they believe in or their interests – so it behooves them to leverage those channels to engage.

For Patrick and his team, engaging new audiences starts at the beginning of the communications process. He and his staff determine what they are trying to accomplish and what they are inviting people to become a part of – a major part of The Millennial Trains Project philosophy, which is inviting people to take action.

To capture this, The Millennial Trains Project asks all of their program participants to describe how they are going to use their project experience to create something of value that can be shared with others. “We are inviting people to do that in whatever medium and distribution channels [that] make the most sense to them,” Patrick explains. In this way, The Millennial Trains Project isn’t limiting the ways it interacts with supporters – on the contrary – they are harnessing the creativity of each individual to reach a variety of potential new supporters in a way that fits them.

Creativity is the crux of The Millennial Trains Project’s strategy, and empowering supporters to become a part of the cause and share their mission evokes action. Patrick says that “people share their stories in their own ways,” and in doing so “that is going to be the most genuine way that their voice can be expressed.”

What does never stop exploring mean to The Millennial Trains Project?

  • It’s about not only staying aware of new forms of communication, but being open to actually using them.
  • Organizations have to be willing to try new things and go with the flow of the ever-changing digital landscape if they want to remain relevant and connect with people.
  • Reaching one person could wind up making a huge impact, “and you really don’t know who that person is going to be” if you’re not open to new ways of engagement, Patrick explains.

Overall, Patrick says that digital persuasion isn’t about just throwing stuff up on various channels such as Twitter, but a strategic effort that is genuine, unique and worth sharing. It’s not about just posting so people can see your logo, but seeing the real you – the ethos of your organization. That’s what drives engagement and that’s how cause-based organizations can harness digital channels to effect action.

And if your social efforts happen to involve a cool train journey across the United States…all the better.

Download a copy of the Digital Persuasion study

Tweet me: Use creative tactics to drive engagement with new audiences #digitalpersuasion via @waggeneredstrom

Contact Info:

Waggener Edstrom

KEYWORDS: Social Innovation and Entrepreneurship, Digital Persuasion, Patrick Dowd, The Millennial Trains Project, millennials, Social Media, Waggener Edstrom, communications


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Women Ecopreneurs in the Developing World

SOURCE: Sea Change Radio


A wide array of economic analysts are increasingly recognizing the link between economic development and gender equality. Research is showing that when women succeed, developing economies thrive. But what impact, if any, does the increased economic role of women in the global south have in terms of the environment? This week on Sea Change Radio, we feature two stories of women in Asia who are leading the way both economically and sustainably.

First, host Alex Wise talks to Jenny Fernan, the President of Pangea Green Energy, a landfill gas company based in the Philippines. She tells us about this pioneering company which runs a biogas plant, converting hazardous garbage into electricity. Then we hear from Shilpi Chhotray, a consultant with Future 500 who discusses the burgeoning seaweed industry in India and the important role that women are playing in making it a success.

Tweet me: This wk on @SeaChangeRadio – Jenny Fernan of Pangea Green Energy + Shilpi Chhotray of @Future500

KEYWORDS: Environment and Climate Change, alex wise, environment, f500, Future 500, Garbage, Green Energy, India, jenny fernan, pangea green energy, Philippines, sea change radio, seaweed, shilpi chhotray

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Powering the Future: the Value of Sustainability to Caterpillar

A video summary of the company’s path to recognizing sustainability as a core value

SOURCE: Caterpillar


In 2013, Caterpillar began a transformational journey with respect to sustainability. From February through November, a “Powering the Future” team, one of our Leadership Excellence in Accountability and Development (L.E.A.D.) leadership development programs, performed an in-depth analysis of our existing sustainability capabilities and strategy. The team was comprised of Caterpillar leaders from a wide range of backgrounds and perspectives. They compared Caterpillar sustainability commitments and achievements to those of our peers and competitors. They also examined a variety of global trends and how they relate to the Caterpillar enterprise and our employees.

As the team dug deeper into the various challenges and opportunities, they all reached the same conclusion: It is time to officially recognize sustainability as a core value at Caterpillar. They developed a bold recommendation for this important shift during the 2013 Strategic Planning Committee (SPC) review. Following careful consideration and approval by the Executive Office, sustainability will now be recognized as a core value at Caterpillar. We captured some of the team’s perspectives and observations from this project and they can be viewed here:

Click here to read more in the 2013 Sustainability Report about sustainability as a core value at Caterpillar.

Click here to see other videos that higlight Caterpillar values, initiatives, stories and products.

Tweet me: .@CaterpillarInc video “Powering the Future” explores the path of #sustainability as a core value

KEYWORDS: Ethical Production and Consumption, Business & Trade, Caterpillar Inc., sustainability, 2013 Sustainability Report, Our Values in Action, core values

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Building Economic Stability through Education and Empowerment

By Charlene Lake, Senior Vice President of Public Affairs and Chief Sustainability Officer



Over the last two weeks I’ve had the pleasure of spending time with an incredible group of women entrepreneurs who have traveled thousands of miles to be in Dallas for PEACE THROUGH BUSINESS®.

Now in its eighth year, PEACE THROUGH BUSINESS® is a program designed to educate and empower women from Afghanistan and Rwanda through a business training and mentorship program.  AT&T has supported the program since its inception because it encompasses so many important issues we care about as a company – closing gender gaps and bringing people to economic stability through education.

Bringing women from emerging markets into the global economic mainstream represents a tremendous force for stability and prosperity worldwide. And the women in this program are proof that by providing opportunities to enhance their economic stability, real change can begin to happen – community by community, and country by country. In fact, PEACE THROUGH BUSINESS® graduates create, on average, 22 jobs when they return home to Rwanda, and in Afghanistan that number climbs to 28 new jobs.

Elise Rida Musomandera was only a teenager when she lost her parents and most of her family in the Rwandan genocide. She was the only one left to raise her young siblings, so she became the head of her household as a teenager. However, Elise Rida didn’t use that as an excuse to put aside her own schooling and career goals. When not taking care of household duties or meeting all the needs of her siblings,  Elise Rida worked tirelessly to excel in her studies. Her hard work resulted in a scholarship from the government to attend university in Kigali. After graduation, she opened her own handicraft store selling jewelry, baskets and bags created by African women – most of them orphans and widows like herself. Elise Rida says: “It makes me happy to know that with my business, I can change the lives of many people in the country.” 

Kubra Jafari was born and raised in a refugee camp where she learned about hard work at a very early age.  As a young girl, she helped support her family by working in fields and weaving carpets. Very few young women in her community were educated.  As the Afghani facilitator informed me, in Afghanistan, women make up just a third of high school students and 17 percent of university students. There is only a 12 percent literacy rate among Afghan women. Despite those odds, Kubra had a vision of one day attending university and owning her own company. Her persistence and drive enabled her to achieve that dream.  While studying political science on a scholarship at the American University of Afghanistan, she developed a passion for multi-media journalism. Since then, Kubra established her business, KJ Productions, and hand produced seven documentaries on how women and others are making a positive change in the country.

Elise Rida and Kubra are just two of the amazing 20 women who are graduating from the PEACE THROUGH BUSINESS® program this week. The 2014 class includes women running businesses in nearly every sector – agriculture, financial services, fashion, strategic communications, technology and many others. Each of them have a story to tell – about perseverance, about determination, and perhaps most importantly, about how to help and inspire other women.  A key focus of the PEACE THROUGH BUSINESS® program is passing on knowledge to others. And that is just as important to our employees as it is to the women in the program because we all can — and should — play a part in helping to improve outcomes for women everywhere.

According to a study by the World Bank, women and girls reinvest an average of 90 percent of their income in their families, compared to a 30 to 40 percent reinvestment rate for men. In study after study, findings suggest that if we want to see societies emerge from instability and conflict, we have to focus on women. When we educate a woman, we change the world.

So join us! Learn more about these women. Sign up to become a mentor for future PEACE THROUGH BUSINESS® students, or support the program with your resources. Find out more by visiting the Institute for Economic Empowerment of Women, at

Tweet me: .@ATT “Building Economic Stability through Education and Empowerment” #ATTImpact

KEYWORDS: Diversity and Human Resources, Women In Business, att, PEACE THROUGH BUSINESS, Afghanistan, Rwanda, Women Entrepreneurs, Institute for Economic Empowerment of Women, IEEW

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