Category Archives: 3BL Media

Inspiring Beauty Through Caring: Bald is Beautiful

SOURCE: Mary Kay


Today’s guest blogger, Cassandra Yates, sets a new standard for fundraising and empathy. She debuted as a Mary Kay Independent Sales Director on May 1 and shaved her head in honor of cancer patients 11 days later.

Since I was a little girl, I wanted to help others. I’ve been raising money for worthy causes for as long as I can remember.

My Inspiration
My Independent Senior National Sales Director Lisa Madson has always been an amazing example of giving back to The Mary Kay FoundationSM. I wanted to follow in her foot steps. I just knew our Future Vavrina National area could make a difference helping The Mary Kay Ash FoundationSM!

So when the Team Up for Women® came along, I was really moved to do something bigger than I’d ever done before. We wanted to raise $7,000 for The Mary Kay FoundationSM. That was a huge goal for us. To give them some incentive, I told them I would shave my head.

All along, I knew I was going to shave my head even if we didn’t meet the goal. We gave it our best shot and raised $3,000.

So why did I shave my head anyway?

I knew I could help people. I donated 14 inches of my hair to an organization that makes wigs for cancer patients.

And I wanted people to know two things.

Bald is beautiful.

Beauty starts from the inside.

We planned the big party for May 12, Mary Kay Ash’s birthday.

Double the Fun
That day, I wasn’t the only one who shaved my head. Please help me give a huge applause to Grace, the 12-year-old daughter of an Independent Beauty Consultant in our national area. She said I inspired her, and she wanted to shave her head to bring awareness to cancer so people wouldn’t have to suffer anymore.

Grace raised $150 on her own for the cause!

I’d like to give a shout out to our head shavers too! Karen Jensen and Brigitte Birong made the process a little more fun!

I never thought of it as a bravery issue. I just wanted people to know it’s OK to look this way. I actually felt very empowered as the hair came off.

No More Hair!
However, when I woke up the next day, I began to sob. As the rain fell outside, my tears rolled down my cheeks. I felt almost naked. I can see how people feel sad, alone and want to hide.

People do think I’m a cancer patient. I’ve even connected with other women going through cancer treatments since I shaved my head.

Yes, I wanted to make a statement for women to be proud of how they look — even if they have no hair. As women, we are creatures of beauty. Cancer patients are no different. I love using my Mary Kay business to pamper women and help them feel beautiful.

When you see a cancer patient, consider reaching out and smiling. Let them know you care. It could make all the difference in how they feel that day.

Would I do it all over again? Absolutely! I want to be the change in the world!

Tweet me: Embracing bald as beautiful & helping #cancer patients one @MaryKay employee’s story of helping others

KEYWORDS: Health, Cancer, 2014, fundraiser, Team Up for Women, Cassandra Yates, Lisa Madson

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Giving to the Giving

Toyota Awards New Prius to Deserving Community Leader

SOURCE: Toyota


Los Angeles, July 23, 2014 /3BL Media/ – Little did Audrey Moscosa-Rodriguez know that her answer to the question, “where would you go in a new Toyota Prius and why?” would earn her a new hybrid to help her efforts. 
Moscosa-Rodriguez was attending this year’s National Council of La Raza (NCLR) Annual Conference, when Toyota invited her – and other attendees – to answer the question. Her response: that she would use the Prius to help promote and encourage Latino teens to graduate high school and apply to college. A panel chose her as the winner and she was presented with the keys to her new car at NCLR’s Latina’s Brunch on Sunday.
“I work with a program that helps middle and high school students prepare for academic and career success,” said Moscosa-Rodriguez of Savannah, Ga. “This new Prius will help me reach more students, motivate them toward high school graduation and college access, and prepare them for successful entry into the workforce. I can’t thank Toyota enough for this amazing life changing gift. This is such a tremendous opportunity for me, my students and my community.”
The NCLR conference, which ran from July 19 to July 22 in Los Angeles, is the nation’s largest gathering of influential individuals, organizations, institutions and companies working with the Hispanic community.  Toyota was the title sponsor for this year’s event, celebrating ten years as the No. 1 auto choice for U.S. Latinos.
“We are proud and grateful to our Latino customers and deeply thankful for their ongoing partnership, friendship and loyalty,” said Bill Fay, Group Vice President and General Manager of the Toyota division at Toyota Motor Sales (TMS), U.S.A., Inc. “We have been a proud partner of NCLR for 15 years and are thrilled to be expanding our efforts to support the important work that NCLR does to expand civic engagement and foster critical conversations across the Latino community.”
“We are proud to be working side by side with Toyota and to have them as a committed partner,” says Ron Estrada, Vice President Integrated Marketing and Events at NCLR. “Toyota always brings something new and exciting to our conference and we couldn’t be more thrilled to have them be a part of it again this year.”
In addition to giving away a new Prius at the conference, Toyota also showcased its most popular vehicles, hosted an autograph session with NASCAR’s German Quiroga, a golf clinic taught by LGPA golfer Lizette Salas and a free concert with Ryan Beatty, gave away car seats and more. 
About Toyota’s commitment to the Latino Community
Since 1991, Toyota has contributed more than $700 million to American nonprofit groups;  a big part of it going to organizations that support minority populations, including Hispanics.
Toyota supports and partners with premier Hispanic organizations that promote the advancement of the Latino community in the United States through education and civic engagement including:

  • National Council of La Raza (NCLR)
  • National Association of Latino Elected and Appointed Officials (NALEO)
  • League of United Latin American Citizens (LULAC)
  • Congressional Hispanic Caucus Institute (CHCI)
  • Hispanic Scholarship Fund (HSF)
  • Latinos in Tech Innovation & Social Media (LATISM)
  • Hispánicize

Toyota has nearly tripled our number of Hispanic-owned Toyota and Lexus dealers since 2000 and is proud to offer programs that keep families safe on the road like the groundbreaking injury prevention initiative “Buckle Up for Life” or “Abróchate a la Vida.”

About Toyota 
Toyota (NYSE:TM), the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands.  Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 40,000 people (more than 32,000 in the U.S.).  Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.5 million cars and trucks (more than 2.2 million in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment.  As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit
About NCLR 
The National Council of La Raza (NCLR)—the largest national Hispanic civil rights and advocacy organization in the United States—works to improve opportunities for Hispanic Americans.  Through its network of nearly 300 affiliated community-based organizations, NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia.  To achieve its mission, NCLR conducts applied research, policy analysis, and advocacy, providing a Latino perspective in five key areas—assets/investments, civil rights/immigration, education, employment and economic status, and health.  In addition, it provides capacity-building assistance to its Affiliates who work at the state and local level to advance opportunities for individuals and families.
Founded in 1968, NCLR is a private, nonprofit, nonpartisan, tax-exempt organization headquartered in Washington, DC, serving all Hispanic subgroups in all regions of the country.  It has state and regional offices in Chicago, Los Angeles, Miami, New York, Phoenix, and San Antonio.

Tweet me: NCLR attendee receives Prius from @Toyota to promote + encourage Latino teens graduate HS + apply to college.

KEYWORDS: Volunteerism & Community Engagement, Awards and Recognition, Toyota, Audrey Moscosa-Rodriguez, community, NCLR, National Council of La Raza, Prius, Latino Community


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AT&T Awarded for Sustainable Business Practices by Sonoco



Sonoco, one of the largest diversified global packaging and services companies in the world, recently recognized AT&T as a 2014 Sonoco Sustainable Supplier at the company’s annual Supplier Diversity Business Conference and networking dinner.

This annual award recognizes Sonoco’s suppliers who demonstrate “measurable, strategic and transparent social, diversity and environmental responsibility efforts” and highlights the important role that Sonoco places on the use of diverse suppliers. This is the second year Sonoco has recognized the category of Sonoco Sustainable Suppliers. As the account lead for four years with Sonoco, I was honored to attend and be recognized on behalf of AT&T.

This year, Sonoco specifically showcased the suppliers who they believe are driving change within Sonoco and in the industry as a whole. AT&T was recognized for this sustainability award through an application process that included 120 suppliers. The applicants were judged on a wide range of issues including their environmental policies, their goals supporting water and energy conservation, their reduction of GHG emissions, their waste disposal practices, their annual sustainability or corporate social responsibility report and their practices regarding the reporting of greenhouse gas emissions, to name a few.

AT&T is committed to sustainable business practices throughout our operations, and to integrating the concerns of our communities into our business strategies and promoting responsible business practices throughout the industry. We look forward to continuing to work with customers like Sonoco toward a more sustainable future. 

Tweet me: .@ATT “AT&T Awarded for Sustainable Business Practices by Sonoco” #ATTImpact

KEYWORDS: Awards and Recognition, att, Sonoco, best practices, sustainability

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Reflecting on our Commitment to Diversity with LULAC and NCLR



Last week, the League of Latin American Citizens (LULAC) held their successful and star-studded 85th Annual National Convention, which drew more than 20,000 people and featured both First Lady Michelle Obama and Jennifer Lopez.  As the largest and oldest Hispanic civil rights organization in the U.S., LULAC’s convention was a chance for the organization to address critical issues that impact Latino communities.

AT&T proudly served as a presidential sponsor of the event and hosted a booth at the expo hall. Ralph De la Vega, CEO of AT&T Mobility, delivered keynote remarks at the Partnership Luncheon (Read his blog post here).

Throughout the convention, workshops and special events provided opportunities for attendees to learn more about the important topics that LULAC works to address – in particular, civil rights, employment and education for Hispanics.  FCC Commissioner Jessica Rosenworcel participated in a digital learning workshop and discussed the FCC’s efforts to reform E-Rate and enhance broadband connectivity in schools, and Maria Cardona of Latinovations moderated a panel discussion about Latinos in media and entertainment.

The convention also featured seminars on career building and leadership for high school and college students, including workshops about applying for federal employment, sessions for veterans about health care and VA benefits, and business management workshops for small business owners and aspiring entrepreneurs.  There were also sessions on civil rights coalition building, strategies and grassroots fundraising.

We also recently enjoyed time at the National Council of La Raza (NCLR) Annual Conference in Los Angeles, where AT&T served as a Silver Sponsor and host a booth at the expo hall.  The NCLR Conference is always an important opportunity for attendees to learn about key issues facing the Hispanic community and to connect with community leaders and key Hispanic organizations.  Today, we are thrilled to congratulate LULAC and NCLR on their successful convention and conference, respectively.

As a Latina executive at AT&T, I’m pleased that this company supports and values a diverse and inclusive workforce.  In fact, our workforce is 36 percent female and 40 percent people of color.  Among our managers, women make up 37 percent and people of color comprise 33 percent.  AT&T is also a world leader when it comes to supplier diversity, and our own Global Supplier Diversity organization connects certified diverse (minority, women and disabled veteran-owned) businesses with opportunities to work with AT&T.  But AT&T’s commitment doesn’t end there.  The company also supports many educational initiatives, including dropout prevention and mentoring programs for at-risk students, STEM educational programs, and other educational initiatives for underrepresented groups.

We are proud to honor these longstanding commitments to workforce and supplier diversity and education, and we are especially pleased to participate in events that highlight diverse communities such as the LULAC Convention and NCLR Conference.  When we value diversity and unite to help others, we all benefit.

Tweet me: .@ATT “Reflecting on our Commitment to Diversity with LULAC and NCLR” #ATTImpact

KEYWORDS: Events, Conferences & Webinars, att, LULAC, NCLR, diversity

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Five Ways Teams Go Green (and Fans Don’t Always Know It)

Tom Carpenter, Director of Sustainability Services, Waste Management

SOURCE: Waste Management


From the tailgate, to the start of a game, to the mad dash out the parking lot, fans (especially “die-hards”) are familiar with the rituals of seeing their favorite team in action. It’s really a big celebration when you think about it. After all, where else do you see so many beverages, food and face paint than at a party?

With all the fanfare, though, comes “waste” – and a lot of it. Whether it’s bottles and cans, hotdog wrappers and napkins, popcorn and peanuts shells – “waste” is everywhere. I put “waste” in quotes, because it’s really not. The items we traditionally think of as waste, or garbage, are actually opportunities for reuse and recycling. And while you may not notice it when the game is on, many of the most familiar teams in all of sports are doing a lot to go green for their fans and for the environment.

If you’ve ever been to a game, take a minute to think about your experience – from the moment you parked to when you sat down. Below are the top five ways stadiums can green our favorite pastimes.

1.The Parking lot. While it’s basically a flat piece of asphalt, there’s still opportunity to go green. For example, stadiums can encourage green vehicles by offering reserved parking for fans with hybrids, while other fans can be incentivized with discounted tickets to ride bikes to the game or take public transportation.

2.Main Entrance. When you walk into a sports venue – with an e-ticket or one printed on 100% recycled paper, imagine passing a zero waste station that’s staffed with a volunteer who can answer questions, sort waste into the correct bins and communicate the venue’s green goals.

3.Concessions. This is where the magic happens, since concessions are where recycling and composting take hold! Everything that a fan touches can go into two bins – Recycle or Compost – while creative signs communicate this information. In addition, when food is not sold during a game, why not donate it to charity instead of throwing it away?

4.Bathrooms. Aerators on faucets and low flow toilets conserve water, while toilet paper can be made from 100% recycled content. And, of course, what would a green bathroom be without waste-reducing, high-powered hand dryers?

5.Stadium-wide. When it comes to energy efficiency, it doesn’t just mean powering the entire facility with renewable energy (although that’s certainly a big part). It also means powering those leaderboards and mega-screens with LED bulbs, installing motion detector lighting in suites and offices, and even incorporating new technology, like energy efficient cardboard balers, which also allow you to recycle more.

Those are just a few ways sports teams can go green, although there is certainly plenty more. So, next time you’re at a game, see if you can spot them.

Now…time for kickoff!

Tweet me: Five ways teams go #green (and fans don’t always know it). Read via @CarpenterWMSS @WasteManagement

Contact Info:

Tom Carpenter
Waste Management

KEYWORDS: Environment and Climate Change, Business & Trade, Sports, NFL, MLB, NBA, waste management, Green, Environmentalism


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EKOS International Launches Benchmark Report Service Using CSRHub Data



We are excited to announce that EKOS International is providing a new customized benchmark report service. Using data from CSRHub, the world’s largest database of sustainability ratings, the reports help companies assess their CSR performance compared to selected competitor, customer and peer companies, as a valuable input to their sustainability strategy and goal setting.

EKOS provides strategic sustainability consulting for many of North America’s best-known corporations and has been an international thought-leading consultancy on integrating sustainability for competitive advantage for almost 20 years. EKOS is using CSRHub’s 8,900 company ratings and millions of data points from over 300 sources to evaluate, compare, and objectively assess where its clients are leading and/or lagging. Clients receive actionable benchmarking analyses and strategic planning that they can use as a springboard for designing and accelerating their corporate sustainability performance.

CSRHub is adding EKOS’ benchmark service to its CSR Report Hub. To see CSRHub partner reports and the new EKOS customized report offering, go to the CSRHub reports page.

About EKOS International

EKOS International is a leading strategic sustainability consulting firm, helping companies understand the imperative for sustainability as a key driver of competitive advantage, and integrate CSR/ Sustainability into core strategy and operations. EKOS delivers customized solutions for strategic planning, global benchmarking, sustainability roadmaps and implementation, CSR Reporting, employee engagement, materiality assessment, and innovation.

For more information, visit or contact Lorinda Rowledge, Partner and Co-Founder, EKOS International: 206-232-4000

About CSRHub

CSRHub creates simple, direct comparisons of Corporate Social Responsibility (CSR) and Sustainability performance among competitors and across supply chains, industry, and regions. It reinforces third-party standards and encourages transparency and responsible behavior. Our comprehensive database of CSR information provides a complete set of sustainability metrics and tools. We support and serve the decision-making needs of corporate managers, researchers and activists.

For more information, visit or contact Bahar Gidwani, CEO and Co-Founder, CSRHub,


Tweet me: #EKOS International Launches #Benchmark Report Service Using #CSRHub Data #Sustainability #CSR

KEYWORDS: Environment and Climate Change, Social Innovation and Entrepreneurship, benchmarks, csr, CSRHUB, EKOS International, sustainability, sustainability consulting


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Because You Asked: Can I Really Flush “Flushable” Wipes Down the Toilet?

Avoid a sewage-system horror story and pause before you flush those disposable wipes.

SOURCE: Recyclebank


Dear Recyclebank,

Is it safe to flushable disposable wipes down the toilet?

-Maria M., Schaumburg, IL


Dear Maria,

Repeated headlines about horrifying septic system disasters seem to indicate that “flushable” disposable wipes are in fact not flushable. For example, the 15-ton “fatberg” dislodged from a London sewer last fall was “caked in grease and fortified with wet wipes.”

These stories about costly sewage system clogs have multiplied as more disposable wipe products have hit the market in the past few years. Companies advertise their disposable wipes as “flushable” or “safe for sewer and septic systems,” but independent tests have found otherwise. A 2012 staff report by California’s Orange County Sanitation District noted that “field observations have found [flushable wipes] to be a cause of back-ups within the sewer system leading to sanitary sewer overflows, clogs at lift stations, and disruption within the treatment plant.” The report also summarized the results of the district’s flushability test: “After 24 hours the wipe remained intact and recognizable.”

Because the wipes do not disintegrate easily or quickly, they clog sewage treatment equipment and sometimes home septic systems as well. The National Association of Clean Water Agencies has reported the high costs associated with flushed wipes along with photographic evidence of wipe clogs.

Keep reading to find out why flushable wipes are wreaking havoc on home septic systems and municipal sewer treatment facilities.

Tweet me: Live Green @Recyclebank: Can I Really Flush “Flushable” Wipes Down the Toilet?

KEYWORDS: Ethical Production and Consumption, recyclebank, flushable wipes

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Key Lessons on Getting Social with Business Sustainability



Taiga Company Blog by Julie Urlaub

Using social media for sustainability communications means finding ways to engage your audience and get them paying attention to you.  It may sound simple, but there are so many tools and strategies an individual company to take.  What is the right playbook?

“Corporations can take insights from social movements to create authentic sustainability initiatives that inspire consumer participation and propagation.”

This was an introductory to a recent GreenBiz article, How to Engage Consumers: 5 Lessons from Social Movements.  In this discussion, the author presents a parallel comparison between similarly directed communication plans.  As the article goes on to explain, social movements tend to focus on five guiding principles when seeking to drive participation and action.  Our sustainability consulting practices considers this guidance has a broader application in business sustainability stakeholder engagement.

Click here to continue reading

Leveraging 15 years of business development, marketing, and communications expertise in the Energy, Medical, and Information Technology industries, Julie Urlaub now consults and advises clients on purpose driven stakeholder communications in the social space. She is the Founder of the Taiga Company.

Tweet me: .@taigacompany Explains Key Lessons on Getting Social with Business #Sustainability: #socialmedia

KEYWORDS: Media & Communications, Business & Trade, Taiga Company, Social Media, communications, Julie Urlaub, best practices

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