Category Archives: 3BL Media

Values Add Value to Food Buys, From Whole Foods to McDonald’s – The Minute



“Values matter.” That’s the slogan that Whole Foods has chosen for its first national brand marketing campaign. The message is, Whole Foods provides value to its customers through the values the company uses to select the food products on its shelves. That is, values for money in shopping for groceries is as important as bargain pricing, which Whole Foods is not known for. The company believes that consumers will find that value in the increased information it provides about where the food comes from, and how it was grown, raised, and made.

Whole Foods is serious about getting out this message. The campaign’s budget is estimated at between fifteen and twenty million dollars. It’s the latest example of what Madison Avenue calls variously “conscious capitalism,” “cause marketing,” and “purpose marketing.” It’s an appeal to customers to support food companies that operate in a socially responsible manner. Other food companies are carrying out similar campaigns, including Panera Bread, Chipotle, and McDonald’s, which launched a campaign last week to improve how consumers think about the quality of its food. The ultimate goal of these and other efforts is to make the socially responsibility of a brand an integral part of its identity and its equity.

If it works, it’s proof yet again that adding values can add value to the bottom line.

I’m John Howell for 3BL Media.

Video Source: Values Add Value to Food Buys, From Whole Foods to McDonald’s

Tweet me: “Values matter.” @WholeFoods & other food companies roll out socially responsible #marketing campaigns via @3BLMedia

KEYWORDS: Business & Trade, Corporate Social Responsibility, 3bl Media, CSRminute, whole foods, Panera Bread, Chipotle, McDonald’s, conscious capitalism, cause marketing, Value Added, Socially Responsible Brands, Food Companies

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Forest City Retail Operations Honored with Cool Planet Award for Sustainability

SOURCE: Forest City


CLEVELAND, Ohio, October 20, 2014 /3BL Media/ – Forest City Enterprises, Inc., (NYSE: FCEA and FCEB) today announced the company has been recognized with a 2014 Cool Planet Award for demonstrating exemplary leadership in energy and carbon management at three of its California retail properties: South Bay Galleria, Antelope Valley Mall and Promenade Temecula.

The Cool Planet Awards, presented by Southern California Edison (SCE) and managed by The Climate Registry, a non-profit organization, celebrate outstanding commitment to implementing energy efficiency projects, participating in demand response programs and establishing environmental and greenhouse gas emissions management systems.

“As part our dedication to our local communities and corporate social responsibility, Forest City is committed to effectively managing our energy, waste and carbon footprint across our nationwide portfolio” said Joyce Mihalik, vice president, Integrative Design Services for Forest City. “We are proud that our associates’ efforts in California, together with our continued partnership with Southern California Edison, are being recognized with this 2014 Cool Planet Award.”

At South Bay Galleria in Redondo Beach, energy efficiency measures resulted in a 20 percent energy reduction from 2010 to 2013. At Antelope Valley Mall in Palmdale, associates were able to reduce electricity consumption by 13 percent from 2010 through 2013. At Promenade Temecula in Temecula, Forest City associates upgraded the mall’s entire energy management system, allowing the operations team to implement energy saving control strategies and participate in SCE’s automated demand response program.

At the corporate level, Forest City has a dedicated Energy & Sustainability team responsible for energy management of all owned and operated properties, and all of its properties are incentivized to reduce energy consumption by two percent each year. A participant in the U.S. Department of Energy’s Better Buildings Challenge, Forest City publically reports its goals and achievements annually in a Corporate Social Responsibility report, available at, and has committed to reducing overall energy consumption by 20 percent by 2020.

Together, the 2014 Cool Planet Award recipients have saved nearly 100 million kilowatt-hours since January 2010 through the implementation of various SCE energy efficiency projects. This is equivalent to removing the annual greenhouse gas emissions from over 14,000 passenger vehicles.

“While the nations of the world grapple with the challenges of global climate change, Cool Planet Award winners are taking meaningful action every day as they strive to make their organizations more energy efficient, cost effective and competitive,” said David Rosenheim, executive director of The Climate Registry.


About The Climate Registry
The Climate Registry (TCR) is a nonprofit collaboration between North American states, provinces, territories and Native Sovereign Nations. TCR empowers governments and businesses across the globe to operate more efficiently, sustainably and competitively by helping them measure and manage their carbon emissions consistently and with integrity. For more information, please visit

About Forest City
Forest City Enterprises, Inc. is an NYSE-listed national real estate company with $8.6 billion in total assets. The company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate throughout the United States. For more information, visit

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Contacts:  Jill Ziegler, Director of Sustainability and Corporate Responsibility, 216-621-6060,, or Jeff Linton, Senior Vice President, Corporate Communications and Community Relations, 216-621-6060,

Tweet me: Forest City retail operations honored with Cool Planet Award for sustainability #Coolplanet @theclimatereg @SCE

Contact Info:

Jill Ziegler
+1 (216) 592-1310

Jeff Linton
+1 (216) 416-3558

KEYWORDS: Awards and Recognition, forest city, Forest City Enterprises, Cool Planet Award, sustainability, Southern California Edison (SCE), The Climate Registry

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Let’s Change the World Girls + STEM + AT&T = Success!

I feel energized, inspired and ready to tackle any challenge this morning. I’m surrounded by hundreds of the most ambitious young women on the planet at the 2014 Girl Scout Convention in Salt Lake City.

I was a Girl Scout myself growing up in St. Louis, so I know what it’s like to be in these young ladies’ shoes. They’re here to discover new things, make new friends and put their minds together to help solve problems. They’re here to prove how “Girls Change the World,” the theme of this year’s convention.

I’m proud to serve on the Girl Scouts Board of Directors, and I’m here today to help guide a group of more than 100 girls working on projects to help solve problems in education. Specifically, I’m talking with them about how they can use their collective brain power to get more girls to pursue degrees and careers in science, technology, engineering and math, the STEM fields.

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Chevrolet Supports Spelman College’s Clean Energy Efficiency Initiatives

ATLANTA, October 17, 2014 /3BL Media/ – Spelman College has partnered with Chevrolet to build upon the College’s mission to achieve climate neutrality. As a result of the College’s sustainability initiatives, Spelman will sell the automaker carbon credits, which will net the institution up to $100,000. In recognition of the partnership, Spelman will host a presentation with Chevrolet on Oct. 22, Campus Sustainability Day.

Spelman is one of 12 colleges and universities to take part in Chevrolet’s campus energy efficiency campaign to reduce carbon emissions and the only women’s college, Georgia college and historically black college or university.

“Spelman has made significant progress in reducing our ecological footprint with the implementation of our Climate Action Plan and the integration of specific goals to achieve a ‘greener community’ into our Strategic Plan for 2017,” said Spelman College President Beverly Daniel Tatum, Ph.D. “We are excited about our partnership with Chevrolet as it is recognition of Spelman’s ongoing efforts to increase our stewardship of our natural resources.”

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New York Life Supports Improvements to Ronald McDonald Family Room® at Texas Children’s Hospital

October 16, 2014 /3BL Media/ – New York Life, one of the largest mutual life insurance companies in the United States, has partnered with CBS EcoMedia through its WellnessAd program to make critical renovations to the Cancer and Hematology Inpatient Unit Ronald McDonald Family Room at Texas Children’s Hospital. The upgrades will enhance the environment in the Family Room, offering home-like surroundings and needed amenities for families of children facing a life-threatening condition.

Ronald McDonald House Houston at Texas Children’s Hospital offers four relaxing Family Rooms situated throughout the hospital that provide a haven for rest and relaxation inside hospitals, allowing families to remain steps from their sick child. The room offers snacks, a relaxing atmosphere, supportive volunteers and an opportunity to connect with other families going through similar situations. Additionally, Ronald McDonald House Houston operates a 20-bedroom House inside Texas Children’s Hospital which serves families of neonatal, pediatric and cardiovascular intensive care patients.

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Call for Nominations for 2015 Women’s Empowerment Principles CEO Leadership Awards

Nominations are now open for the prestigious 2015 WEPs CEO Leadership Awards, which recognize business leaders for their exceptional championship of gender equality and support for the Women’s Empowerment Principles. 

The Awards salute concrete and innovative actions taken to advance the 7 Principles and particularly Principle 1: Leadership Promotes Gender Equality.  Award recipients will have the opportunity to speak directly about their commitment at a ceremony held at the United Nations during the Women’s Empowerment Principles Annual Event, March 2015. Learn more:

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Free Webinar: Managing Food Waste

The U.S. Chamber of Commerce Foundation Corporate Citizenship Center is hosting the Best Practices and Solutions for Addressing Food Waste Webinar, in partnership with The Dow Chemical Company, City of Phoenix, U.S. Environmental Protection Agency, and the Houston Advanced Research Center. Attendees will learn more about the food waste challenge, and explore how cities, government, and businesses are leveraging partnerships, technology, innovation and other strategies to eliminate food waste.

Food waste is a huge issue. Around one-third of edible food produced globally each year – 1.3 billion tons – is lost or wasted. In the U.S. alone approximately 40% of food, or 36 million tons worth $162 billion, goes to waste annually. Every time food is wasted the embedded water, energy, and other resources that went into making that food is also wasted. The main causes of food waste are numerous – including overproduction, packaging and product damage, inadequate storage, and excess portions prepared – and occurs throughout the entire food chain, from farmers to the food industry to retailers to end consumers. Given that the world will need to increase food production by 70% to keep pace with population growth, 870 million people are starving, and industry cannot afford to lose up to 40% of production, we need new and innovative approaches to address food waste going forward. This includes recognizing food waste as a recoverable and valuable resource that can save money, create new lines of business, stimulate the economy, improve community health and well-being, and reduce negative environmental impacts.

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Tetra Pak Launches Industry’s First Package Made Entirely From Plant Based, Renewable Packaging Materials

Tetra-PakLAUSANNE, Switzerland, October 16, 2014 /3BL Media/ – Tetra Pak, the world leader in food processing and packaging solutions, today announces the launch of the industry’s first carton made entirely from plant based, renewable packaging materials. The new Tetra Rex® carton will be the first in the market to have bio-based low-density polyethylene (LDPE) films and bio-based high-density polyethylene (HDPE) caps, both derived from sugar cane, in addition to Forest Stewardship Council (FSC ™) certified paperboard.

“Environment excellence is one of Tetra Pak’s strategic priorities and a driver of our product development activities,” said Charles Brand, VP Marketing & Product Management at Tetra Pak. “Together with suppliers, customers and other stakeholders, we are leading the industry towards 100% renewable packaging. We believe that increasing the renewable content of our packages is not only good for the environment, but also offers our customers a competitive advantage in the overall environmental profile of their products.”

Developed in partnership with Braskem, one of the world’s leading biopolymers producers, the new Tetra Rex package will be commercially available in early 2015. Tetra Pak customers using the standard 1 litre Tetra Rex with TwistCap OSO 34 can easily transfer to the new version without the need for any additional investment or modification to their existing filling machines.

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