Category Archives: 3BL Media

News Updates for Deloitte's "Team USA Road Show"

SOURCE: Deloitte


Deloitte’s culture is focused on empowering our exceptional people to leverage their strengths, thrive as leaders and turn their passions into reality.  Olympians and Paralympians are the perfect example of this concept in action. So for the fifth consecutive year Deloitte is working with the United States Olympic Committee (USOC) as part of the “Team USA Road Show: It’s Your Race, Take the Lead”; where these athletes will motivate students from across 10 campuses through their stories of high performance, ambition and passion.

Here are some recent media posts about the Deloitte initiative:


Tweet me: Check out latest news updates on @Deloitte’s “Team USA Road Show”; visiting colleges everywhere! #USOC

Contact Info:


KEYWORDS: Volunteerism & Community Engagement, Diversity and Human Resources, Deloitte, Olympians, Paralympians, USOC, Deloitte Campus Roadshow, Team USA Road Show, United States Olympic Committee

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Living Building Challenge 3.0 Calls for Net-Positive Buildings – The Minute



The Living Building Challenge, sponsored by the International Living Future Institute, encourages architects to design net-positive buildings. Now the organization has issued an enhanced version of the Challenge, Version 3.0. The net-positive building program is a step beyond the idea of net-zero impact, in which the total amount of energy used by a building is equal to the amount of renewable energy created on the site. The net-positive concept actually adds to the renewable resources used, not merely replaces them.

The Living Building Challenge Version 3.0 outlines ambitious goals in several performance categories. Build in the right location, in harmony with community. Supply on-site 105 percent of a project’s energy needs. Supply on-site 100 percent of a building’s water by captured precipitation or recycling. Create a calm atmosphere for health and happiness by creating an uplifting design. And support an equitable world by promoting the best in human and architectural interaction.

To date, five buildings have achieved Living Building Certification. Two hundred more projects have registered for the certification process.

I’m John Howell for 3BL Media.

Video Source: Living Building Challenge 3.0 Calls for Net-Positive Buildings 

Tweet me: Living Building Challenge 3.0 calls for net-positive buildings via @3BLmedia #Energy #CSRminute

KEYWORDS: Energy, Awards and Recognition, International Living Future Institute, Living Building Challege 3.0, CSR Minute, 3bl media llc

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Animal Welfare CSR Deficit In the U.S. Highlighted in New Report

by Antonio Pasolini

SOURCE: Justmeans


The 2014 edition of the Business Benchmark on Farm Animal Welfare (BBFAW), a review of the world’s top global foods and their animal welfare policies, has found that animal welfare in the U.S. is “immature”.

The benchmark is aimed mainly at investors and ranks companies on their farm animal welfare management and reporting. The report is independently assembled and funded by leading animal welfare NGOs Compassion in World Farming and World Animal Protection. It also receives support from Coller Capital.

BBFAW ranks 80 companies altogether. Each of them is placed in a category that ranges from Tier 1 (top ranking companies), to Tier 6 (low ranking companies with very weak animal welfare policies).

To continue reading, click here

Image credit: Compassion In World Farming

Antonio Pasolini is a journalist based in Brazil who writes about alternative energy, green living and sustainability. He edits, a top web destination for news and comment on renewable energy, and contributes articles on emerging technology to Gizmag. He is also a happy herbivore.

Tweet me: Animal Welfare #CSR Deficit in the U.S. Highlighted in New Report via @Justmeans

KEYWORDS: Reports, Business Ethics, Compassion in World Farming, HJ Heinz, hillshire brands, World Animal Protection, Coller Capital, Business Benchmark on Farm Animal Welfare (BBFAW), Aramark, Delhaize Group, Subway, Justmeans, animal welfare

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The James M. Cox Foundation Announces $300,000 Grant to YMCA of Northwest Florida

Grant to support construction of new facility in downtown Pensacola

SOURCE: Cox Enterprises


February 16, 2015 /3BL Media/ – The James M. Cox Foundation announced a $300,000 grant to the YMCA of Northwest Florida to support the construction of a new facility in downtown Pensacola. Construction on the building is set to begin later this year and will be complete in 2016.

The James M. Cox Foundation is named in honor of Cox Enterprises’ founder and provides funding for capital campaigns and special projects in communities where Cox Communications, Cox Automotive and Cox Media Group operate.

“While Northwest Florida is a beautiful place to live and work, the area faces a number of health-related challenges that a new YMCA can help overcome,” stated Jacqui Vines, senior vice president and region manager for Cox Communications Southeast Region. “Cox is proud to be a strong supporter of the communities we serve across the country, and I’m especially excited our company is making this investment in the future of Pensacola.”

The new downtown YMCA is projected to serve nearly three times as many people as the current location, with a stronger focus on education and nutrition. The facility will have the space and resources needed to deliver quality wellness programs to combat chronic disease and obesity in the area.

“This project is not only critical to the overall health and well-being of our community; it’s a vital part of the revitalization of downtown Pensacola,” stated Michael Bodenhausen, chief executive officer of the YMCA of Northwest Florida.  “We value the generous support of so many community partners like Cox who are helping to turn this dream into reality. We’re excited about bringing meaningful change to Northwest Florida with construction of this new facility in Pensacola.” 

The new YMCA will be the centerpiece of a six-acre, mixed used redevelopment project that will bring more affordable housing to downtown Pensacola.

Cox Enterprises has a large presence throughout the state of Florida. Cox Communications, the company’s broadband and cable entertainment subsidiary, and Manheim, the company’s vehicle remarketing services subsidiary, operate in Pensacola. Cox Enterprises also operates automotive, communications and media properties throughout Daytona Beach, Fort Myers, Gainesville, Jacksonville, Orlando, Palm Beach, Tampa and Miami. Valpak is also a Cox Enterprises company and is headquartered in St. Petersburg.

About The James M. Cox Foundation 

The James M. Cox Foundation is named in honor of Cox Enterprises’ founder and provides funding for capital campaigns and special projects in communities where the company operates. James M. Cox was Ohio’s first three-term governor and the 1920 Democratic nominee for president of the United States. 

The Foundation concentrates its community support in several areas, including: conservation and environment; early childhood education; empowering families and individuals for success; and health.

About the YMCA of Northwest Florida

Northwest Florida is served by the Downtown, Northeast, and Pullum Branches of the Y. Annually, the local Y reaches more than 12,000 children and adults in wellness, childcare, sports, camp, aquatics and community outreach programs. The Y’s total community benefit in 2014 totaled more than $639,000 in financial assistance and mission impact activities.

Media Contacts:

Cox:  David Deliman,, 850-857-4573

YMCA:  Andrea Rosenbaum,, 850-438-4406 x23

Tweet me: .@ymcanwfl receives $300K grant from James M. Cox Fdtn for new facility in downtown Pensacola

KEYWORDS: Philanthropy, Non-Profit, YMCA, cox foundation, YMCA of Northwest Florida, Cox Enterprises

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Divestment Day Calls for Withdrawal from Fossil Fuel Investment Products – The Minute



Friday and Saturday, February 13th and 14th, are the dates set for Global Divestment Day. Two days are scheduled for the campaign to accommodate the more than 300 different events across six continents that are planned, from petitions delivered to government and financial institution offices on Friday to public marches and rallies on Saturday.

Organizers of the two-day Day are asking individuals to close their accounts with banks and pension funds that invest in fossil fuel companies. They are urging college students to plan flash-mobs, vigils, and sit-ins to request university endowments to divest. Faith leaders are being asked to urge pension funds and communities to divest. And public rallies are planned for financial capitals around the world to call on investment institutions to join the campaign.

By divestment, the campaign means for investors to get rid of stocks, bonds, or funds engaged with fossil fuel production, in response to concerns about climate change. Since 2012, 181 institutions and local governments, and 656 individuals representing over $50 billion in assets have pledged to divest from fossil fuels.

I’m John Howell for 3BL Media.

Video source: Divestment Day Calls for Withdrawal from Fossil Fuel Investment Products

Tweet me: #DivestmentDay Calls for Withdrawal from #FossilFuel Investments via @3BLMedia #CSRminute

KEYWORDS: Finance & Socially Responsible Investment, Business Ethics, CSR Minute, Global Divestment Day, 3bl media llc

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Mary Kay Commits to Six Years Powering loveisrespect, the Only Text-For-Help Platform for Dating Abuse Prevention and Education

SOURCE: Mary Kay


DALLAS, February 12, 2015 /3BL Media/ – As domestic violence continues to make headlines and spark national conversations, Mary Kay Inc. and loveisrespect announce the extension of their partnership to raise awareness of the epidemic while also powering the nation’s first dating abuse text message helpline. The renewal of the partnership for three more years with Mary Kay as the title sponsor positions the life-saving text-for-help resource for young adults to prevent and educate on the importance of healthy dating and relationships. 

The partnership began in 2012 when Mary Kay awarded a $1 million grant to loveisrespect as the lead sponsor of the text message helpline. By simply sending the text “loveis” to 22522, young people are instantly connected via text with resources and support. Over the last three years, loveisrespect has seen a 48 percent increase in the number of texts, online chats and phone calls it receives from teens and young adults seeking help and information on healthy relationships and dating abuse. In 2014, the project answered nearly 56,000 texts, online chats and phone calls from around the nation. 

“We know that one in every three teens experience some form of dating abuse in the United States which makes it critical to start talking early about fostering healthy dating relationships and teaching young people how to identify and avoid abusive behaviors,” said Crayton Webb, Vice President of Corporate Communications and Corporate Social Responsibility for Mary Kay Inc. “At Mary Kay, we are whole heartedly committed to breaking the cycle of domestic violence through financial support and innovative programs. We believe the company’s continued partnership with loveisrespect is making an impact with every young person who calls, texts or chats online seeking help from abuse.” 

Over the next three years, Mary Kay will donate an additional $1.25 million to support key initiatives alongside loveisrespect including working with Alpha Chi Omega national headquarters to provide educational information and tools on healthy relationships to their collegiate chapters and members across the country reaching more than 18,000 young women. 

“Mary Kay has long been a leader in working to end dating abuse in our communities and we are thrilled about the continuation of our partnership,” said Katie Ray-Jones, Chief Executive Officer for the National Domestic Violence Hotline. “This gift will help provide critical resources to teens and young adults and ensure that someone is always available when a young person is ready to reach out for help.”

The renewed partnership is the most recent element of Mary Kay’s Don’t Look Away campaign which works to educate the public on recognizing the signs of an abusive relationship, how to take action and to raise awareness of support services. For more information, visit

About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at

About is the ultimate source of support, tools and services to help young people prevent and end dating abuse, inspiring them to create a culture of healthy relationships. The 24/7 chat, text and phone crisis services and vast library of information provide young people with options, answers and support every hour of every day. Break the Cycle and the National Dating Abuse Helpline designed the program specifically for young people, emphasizing confidentiality and trust to ensure teens nationwide feel safe and supported – online and off. Find out more at

Tweet me: A giant boost for life-saving text-for-help resource @loveisrespect @MaryKay commits to 6 more yrs of partnership

KEYWORDS: Philanthropy, Business & Trade, domestic violence, Mary Kay, Loveisrespect, text-for-help, texting resources, domestic violence resources

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Valpak Celebrates Its History with a Fresh Face and Reinvigorated Commitment to Neighborhoods

Direct Marketing Leader Transforms Itself to Deliver Even More Savings to Consumers Nationwide

SOURCE: Cox Enterprises


Click here to watch the video: Valpak – Open the Neighborhood


February 12, 2015 /3BL Media/ – For nearly five decades, Valpak has helped consumers save money and enjoy a better lifestyle, with deals on everything from restaurants and personal care services to automobile and home maintenance. In celebration of its history of helping consumers and businesses in neighborhoods nationwide, Valpak announced today a new logo, brand positioning and engaging programs to deliver even more savings through its blue envelope and extensive portfolio of digital products. 

“At the heart of our business, Valpak helps neighborhoods,” said Michael Vivio, president of Cox Target Media, provider of Valpak. “We help local businesses connect with their neighbors to find great offers and deals that essentially improve their lives and positively impact their household budgets.

“We are now better representing our essence, beliefs and mission as a direct marketing leader focused on delivering even more value in neighborhoods everywhere,” said Vivio.

As the brand has evolved in recent years to incorporate technology, Valpak will continue to find ways to excite consumers about couponing, with even more offerings in the digital space, which supplement its flagship blue envelope.

“Most importantly, Valpak is focused on providing local deals relevant to consumers’ wants and needs when and where they need them,” added Vivio. “We want to continue to be that awesome neighbor you have come to trust over all these years.”

Valpak’s programs do more than provide advice on where to go for savings. The company is directly involved in the communities it serves. The first example of this continued commitment will be this spring when Valpak partners with KaBOOM! to help bring play in all its forms to neighborhoods around the country. KaBOOM! is a national non-profit that creates great places to play, inspires communities to promote and support play, and works to drive the national discussion about the importance of play in fostering healthy lives and communities. Since 1996, KaBOOM! has built, opened and improved nearly 16,000 playgrounds, engaged more than one million volunteers and served 7.4 million children.

For years, Valpak has provided savings to consumers, but through this new partnership will be joining with communities in giving back to establish playgrounds and promote play time throughout the country, specifically in underserved neighborhoods.

The new Valpak logo and positioning are designed to bring fun and energy to the product and to share with both consumer and merchant audiences more about Valpak’s commitment to its customers where they live, work and play. In addition to its expanded community initiatives, Valpak has unveiled its new logo and signage on its website, on its envelope, and at Valpak’s new corporate headquarters in St. Petersburg, Fla. Valpak moved into the new space in December as part of the evolution of the brand. Designed by Junto Design Studio in Tampa and led by John Mistretta, the new Valpak home is divided into neighborhoods, reflecting the approach adopted by the company.

“It’s modern and open so that our employees are encouraged to be collaborative and creative. Amenities and breakout rooms focus on a fun, team-focused approach to serving our customers,” added Vivio. “It’s also designed to recruit and retain talent and reflect the needs of working in a 21st century company.”

To learn more about Valpak, please visit

Discover more about Valpak®
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Our marketing consultants live and work in your neighborhood, and we can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 40 million homes receive The Blue Envelope® of savings and nearly 70 million shoppers visit for coupon codes and offers. Backed by the muscle of Cox Target Media, Inc., your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.

About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 59 radio stations, seven daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online


Marsha Strickhouser
805 Executive Center Drive West, Suite 100
St. Petersburg, FL 33702
727-399-3175 — office
@marshas19 @valpakcoupons

Tweet me: .@valpakcoupons celebrates history w/fresh face, reinvigorated commitment to neighborhoods

KEYWORDS: Volunteerism & Community Engagement, Cox Enterprises, Reinvigorated Commitment, valpak, community involvement, csr, sustainability

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Mary Kay Lobbying for Good: Austin

SOURCE: Mary Kay


Mary Kay is deep in the heart of Austin, Texas today with the Texas Council on Family Violence (TCFV) advocating for laws protecting survivors of domestic violence. This is part of Mary Kay’s national Lobbying for Good program and Don’t Look Away company campaign to educate, prevent and end domestic violence before it begins. Learn more about Mary Kay’s efforts at

Tweet me: Taking the fight against #domesticviolence to #Austin @MaryKay & TCFV bring #dontlookaway to the TX capitol

KEYWORDS: Business & Trade, domestic violence, Mary Kay, csr, Austin, Don’t Look Away, lobbying for good, Texas Council on Family Violence

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