(3BL Media) March 2, 2012 – UBM, one of the largest exhibition organisers in the world recently carried out a corporate responsibility survey among its customers. It asked about if they thought that the organisation they work for reflected their own personal values; what attributes are important to them when considering a new employer and to what extent they supported charities and the community in which they operate
Encouragingly, the research revealed that 88.1% of respondents would prefer to work in an organisation that takes sustainability seriously and almost the same number agreed that the company they currently work for reflects their personal values.
These figures also reflect the growing importance of CR across all areas of business – from staff retention to winning more customers. Employee engagement is crucial to business success and factors like company volunteering programmes and charitable giving can make a huge difference. The UBM research showed that 77% of businesses support at least one charity but just 54% run a volunteering programme whilst 30% had a matched giving scheme.
Doing their bit for charity and employee engagement
In March 2012 UBM will put their expertise as event organisers to work as part of its own CR programme and host Responsible Business at London’s Business Design Centre. The event comprises an exhibition featuring 150+ charities – UBM has ‘donated’ stand space and furniture to give charities of all sizes an equal opportunity to engage with over 2,000 visitors from the world of business – and the BITC Responsible Business Convention. Continue reading