Guest Post: Helping Farmers Feed the World – An Innovative Partnership with Chevrolet and Future Farmers of America

Tony Will, president and chief executive officer of CF Industries, discusses how his company is partnering with Chevrolet to help farmers and the environment.

SOURCE: General Motors


CF Industries strongly supports efforts to educate farmers about efficient, effective and responsible use of fertilizer.  In that spirit, today we are announcing an exciting new partnership with Chevrolet to benefit the National FFA Organization (FFA).  CF Industries is donating $600,000 to FFA to support excellence in farmer education and fertilizer best management practices.  Our future farmers must rise to the challenge of growing enough food to feed a global population projected to reach nine billion by 2050.  The efficient use of fertilizer is essential to meet this challenge.  Teaching tomorrow’s farmers the best information about fertilizer is truly in everyone’s interest.

Innovation is at the heart of this pilot program, starting with its financing – through the sale of voluntary carbon reduction credits earned from fertilizer manufacturing.  CF Industries operates facilities that installed nitrous oxide abatement technology in 2008, earning credits for reducing greenhouse gas emissions.  Last month, we arranged to sell a portion of these credits to Chevrolet in order to benefit FFA and further the fertilizer education mission.  This will help FFA reach its members with the best new information, like the 4R Nutrient Stewardship (4R) program that teaches farmers how to apply the right fertilizers at the right rate, at the right time and in the right place.

Today, billions of people depend on the abundant, affordable food made possible by fertilizer use and modern farming knowledge.  Nitrogen is the main plant nutrient most essential to achieving high-yield grain harvests.  Already, an estimated forty to sixty percent of the world’s food production is achieved through the effective use of fertilizer.

North America’s farmers are truly a wonder of the world, and many of them got started through programs like those provided by FFA.  Over the last 40 years, our farmers have tripled domestic food production by using fertilizers and other modern practices to increase crop yields per acre.  At the same time they’ve decreased the amount of land under cultivation.  They are helping to reduce hunger across the globe, including in the developing world – while preserving land.  Their leadership and ingenuity point the way forward for farm communities everywhere.  Teaching tomorrow’s farmers about the principles of “4R” will help educate them about high-yield agriculture, profitable operations and reducing environmental impacts.

To grow enough food, farmers have two basic choices: try to keep putting more land into production, or utilize best practices – including advances in fertilizer efficiency, seed technology and mechanization – on existing land to maintain or even increase yields.  For many reasons, the first approach cannot be sustained economically or environmentally.  But the second approach has been proven to work, helping modern farmers maintain soil fertility and achieve higher-yield harvests decade after decade.

CF Industries’ is committed to serving North American farmers today and tomorrow.  As we work to promote best fertilizer management, we are investing nearly $4 billion in new U.S. fertilizer production facilities to help farmers keep the “green revolution” of modern agriculture growing for future generations.

About the author

Tony Will is President and Chief Executive Officer of CF Industries, one of the world’s largest nitrogen fertilizer manufacturers, headquartered in Deerfield, Illinois.

Tweet me: .@GM FastLane Guest Post: Helping Farmers Feed the World – An Innovative Partnership w/ @chevrolet & @nationalffa

KEYWORDS: Environment and Climate Change, CF Industries, FFA, National FFA Organization, Chevrolet, GM, General Motors, Future Farmers of America

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Solar Energy for Sandy Survivors

GRID Alternatives Expansion to New Jersey/New York

SOURCE: Wells Fargo & Company


Last October, Jolyn Bright looked up at her roof in Asbury Park, NJ to see a team of employee volunteers from Wells Fargo’s Green Team installing the first-ever GRID Alternatives solar energy system on the Eastern seaboard. That day, it was just under a year ago that a tree during Hurricane Sandy came crashing through the roof of Jolyn’s rented home, leaving her, like so many others along the coast, homeless. She and her husband Warren went to stay with her mother while the house was being fixed, but when they returned it was full of mold. Instead of fixing it, their landlord suggested that they move to a new location.

Soon after, though, their luck turned, and they got the opportunity to buy their own home through Affordable Housing Alliance (AHA), a local housing nonprofit that Wells Fargo supports. When I heard that GRID was ready to come East, I was thrilled to be able to connect my friends at AHA to our friends at GRID. This helped forge a growing relationship that would ultimately help this community become more sustainable.

What makes my job so rewarding is having the knowledge that the solar energy system our team members installed last October with the help of GRID is expected to save the Brights about $350 in electrical bills in its first year. Jolyn never thought she would be able to have her own place, but she and Warren are now living in a beautiful sustainable home while saving energy and money.


Read more:

Tweet me: .@WellsFargo volunteers, @GRID & Affordable Housing Alliance bring #solar to #Sandy survivors

KEYWORDS: Volunteerism & Community Engagement, Energy, Wells Fargo

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Verizon App Challenge Provides Students Opportunity to Advance STEM Skills

SOURCE: Verizon


July 18, 2014 /3BL Media/ – Entries for 2015 Verizon Innovative App Challenge Accepted August 4 – November 24, 2014

Wish there was a way to inspire young girls to become passionate about science, technology, engineering and math (STEM)? Looking for a way to engage your students in a rich, project-based learning experience that will pay lifelong dividends?

The Verizon App Challenge, now in its third year, is an exciting, creative and collaborative competition open to middle and high school students nationwide that offers $20,000 grants and the latest mobile technology to the winning teams. The Challenge also helps student develop and hone highly sought-after skills in STEM that will prepare them for STEM-related careers.

STEM skills are in high demand among U.S. employers and play a critical role in driving innovation and economic growth, according to a July 2014 Brookings Institution study that provides detailed evidence of a STEM-skills gap that exists in our country. The Verizon Innovative App Challenge hopes to change that, by inspiring students to embrace STEM through an engaging and empowering learning experience.

Since the App Challenge launched in 2012, nearly 2,300 student teams from across the U.S. have entered the competition, submitting more than 1,200 app concepts, and apps created through the contest have been downloaded more than 14,000 times.

In the initial stage of the App Challenge, student teams pair up with a faculty advisor to help guide them through the process. Winning teams then work with instructors at the Massachusetts Institute of Technology Media Lab’s Center for Mobile Learning, who provide onsite and virtual training on coding, using the MIT App Inventor, to bring the students’ app concepts to life.

From the nearly 1,300 entries this year which generated eight winning teams from four middle schools and four high schools, leading apps were unveiled and demoed June 29 at the 2014 national Technology Student Association Conference, with 7,000 students, teachers and parents in attendance.

The 2014 winning teams and their respective problem-solving apps, many of which are available for download in the Google Play store are:

• Helena High School, Helena, Mont. – Exact 3D Extract, which uses mobile technology to create models for 3D printing.

• Open Window School, Bellevue, Wash. – HikeAbout, which offers maps for hiking trails and safety information for hikers.

• Bartlett High School, Bartlett, Ill. – FITTASTICK!, which tracks food intake and exercise, and encourages fitness and weight loss through social networking.

• Cheney Middle School, West Fargo, N.D. – Snap Docs, which converts hard copy text to editable documents, using mobile technology.

• North Hills Preparatory, Irving, Texas – Leave No Trace, which encourages reduction of energy consumption by displaying information about energy usage.

• Resaca Middle School, Los Fresnos, Texas – Hello Navi, which assists blind or visually-impaired people in navigating inside buildings.

• Westford Academy, Westford, Mass. – Tactillium, which delivers science education through a mobile device chemistry simulator.

• Jefferson Township Middle School, Oak Ridge, N.J. –Super Science Girl, which inspires interest in activities to encourage young girls to pursue science, technology, engineering and math (STEM) careers.

The third Verizon Innovative App Challenge opens August 4 and runs through November 24, 2014. For more information, visit

Melanie Ortel, Verizon Wireless

Tweet me: Entries for 2015 Verizon Innovative App Challenge Accepted August 4 via @verizongiving @eschoolnews

Contact Info:

KEYWORDS: Education, Social Innovation and Entrepreneurship, App Challenge, app, Middle School, STEM, Contest, Verizon

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Ending Domestic Violence Is A Family Legacy

SOURCE: Mary Kay


Growing up, I knew Mary Kay Ash as “grandmother,” not as Mary Kay Ash the businesswoman and philanthropist. I remember all the special family moments we shared together.  She made such an effort to just to be our grandmother and believed in God first, family second, career third – she really lived her life that way.

Today, I’m so excited to be a part of my great grandmother’s continuing legacy as a board member of The Mary Kay Foundation. Last week, The Foundation kicked off its 6th Annual Suits for Shelters initiative at a “Think Pink” launch party and fashion show at Tootsies boutique in Dallas to collect business clothing for domestic violence survivors. Once again, I was inspired by how her commitment to help women lives on! It was refreshing to see the volunteers and leaders of multiple domestic violence organizations unite and celebrate the good work they are doing together. There is such a collaborative support community here in Dallas and the strength of these relationships spans across the country reaching our common goal of ending domestic violence.

Survivors of abuse are in desperate need of business clothing for job interviews or work because they typically leave with nothing but the clothes on their backs. Essentially, they are starting from scratch. That’s where Suits for Shelters comes in, helping survivors build confidence, gain employment, achieve financial independence and feel empowered.

We all know how great it feels to put on an outfit that makes us feel confident. Overcoming low self-esteem and depression is something domestic violence survivors battle every day, and a “new” outfit can give them a little boost, just when they need it most.

I’m so proud that The Mary Kay Foundation is continuing my great grandmother’s legacy to end the cycle of abuse. Through initiatives like Suits for Shelters, Nature Explore Classrooms and the $34 million donated directly to U.S. domestic violence shelters, we can make a difference.

How you can help: If you live in, or are visiting Dallas, donate gently worn suits, shoes and accessories to Tootsies from now through and August 4 to support The Mary Kay Foundation’s Suits for Shelters program.

Today’s blog post is from Mary Kay Ash’s great granddaughter, Jessica Bair. Jessica is a board member for The Mary Kay Foundation, and is committed to carrying on her great grandmother’s legacy of enriching women’s lives through the prevention of domestic violence. 

Tweet me: Carrying the legacy of an iconic businesswoman & philanthropist @MaryKay Fndn kicks off Suits for Shelters

KEYWORDS: Volunteerism & Community Engagement, Corporate Social Responsibility, Mary Kay, Mary Kay Ash, domestic violence prevention, Suits for Shelters, Mary Kay Foundation, Discover What You Love, financial independence, domestic violence shelters, Empowering Women, domestic violence survivors, Ending Domestic Violence


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Promoting Talent Because People Matter Most

Volkswagen’s Take on Excellence, Success, and Involvement

SOURCE: Volkswagen Group


This is the 6th part of a series on highlights from the brand-new Volkswagen Group Sustainability Report 2013 – the summary of our efforts to strike a balance between resource efficiency, economic stability, and social responsibility.

Excellence. Success. Involvement. This is what matters to us. The Volkswagen Group, its brands and its companies are moving steadily closer to the goal of being a top global employer, thanks not least to their outstanding record on employment, participation and qualification.

Successfully tackling the current and future challenges facing the Volkswagen Group depends on all our employees – from apprentices right up to top managers – consistently turning in an outstanding performance to ensure that our innovation and product quality remain at the very highest level in the long term. That means recruiting talent and promoting skills, health and commitment. But it also means enabling our employees to play their part in building our success – and share in it. And it’s how we plan to achieve our goal of becoming the most attractive employer in the automobile industry by 2018.

Read on – or go directly to the new Volkswagen Group Sustainability Report


Securing excellent performance, generating success and enabling employees to share in the profits are central to the Volkswagen Group’s personnel management (PM) strategy. The key aims of the Group’s PM work are, therefore, qualifying our employees, promoting their health and fitness, and ensuring that they are involved. We are explicitly committed to diversity within the Company and support it through open attitudes, equal opportunities, and the targeted advancement of women.

The increasingly international nature of the Volkswagen Group and its complexity are the key challenges facing our PM work. Only a top team can deliver the outstanding performance that is required to make Volkswagen the top global automotive manufacturer. So, more than ever before, we need to promote talent across all areas. Our aim for the coming years is to continue to develop our employees’ existing high skills levels and problem-solving abilities. Vocational education and training and study form the basis for skills development within Volkswagen’s “Berufsfamilien” (professional families).

Building on this basis, our employees continue to learn and develop their skills throughout their working lives. Knowledge transfer – the passing on of knowledge and experience by our own specialists – is a key part of our strategy. Qualification takes place in line with the dual model, which integrates theoretical learning with practical training.

As a global undertaking with 106 manufacturing plants across Europe, North America, Asia and Africa, we are committed to respect, tolerance and cosmopolitanism. Volkswagen guarantees equal opportunities and equal treatment regardless of ethnicity, skin color, gender, disability, ideology, faith, nationality, sexual orientation, social background, or political conviction, provided this is based on democratic principles and tolerance towards those who hold different views.


Dual Vocational Training

Volkswagen is exporting the successful German dual vocational training model throughout the world. In December 2013, the number of employees in vocational education and training within the Group totaled 17,703 worldwide, including 12,611 in Germany – a record number. Volkswagen AG alone offers training in a total of 30 professions and on 19 courses to apprentices and students on combined practical and theoretical courses within the Company.

The dual model of vocational education and training has now been adopted at many sites outside Germany, with others developing the system. Over three quarters of all apprentices within the Group are currently being trained in line with this tried-and-tested system, including those in Spain, Hungary, Russia, the USA, Mexico, India and China.

Dual vocational training began at Volkswagen’s Kaluga plant in Russia in 2010, and since 2012, the plant has added the role of warehouse logistics operator to its existing training professions (motor vehicle mechatronic, construction and production mechanic, automotive painter, and general mechatronic technician).

Since 2011, Volkswagen has also been training general mechatronic technicians to German standards at its Indian plant in Pune. The “Volkswagen India Academy” collaborates with the local Industrial Training Institute to provide this training. In May 2013, Volkswagen Group South Africa was commended for its ongoing commitment to initial and continuing qualification in the context of South Africa’s most important empowerment awards.

In 2012, SEAT switched its vocational education and training system in Spain over to the dual model and has, since then, integrated the facility more closely as a training location.

And in summer 2013, Audi began training the first apprenticeship year of young skilled workers for its new San José Chiapa plant in Mexico, which is scheduled to come on stream in 2016.

In Hungary and China, the Company is already making use of the tried-and-tested combination of theoretical learning and practice-based training. A further pilot project is currently under way at the Belgian location in Brussels.

Health and Fitness

Protecting and promoting good health is not just a social responsibility and part of Volkswagen’s corporate culture but also vital to the Company’s ongoing economic health and viability. The Volkswagen Group’s integrated approach to health management goes well beyond traditional preventive health care and occupational safety and also includes a member of aspects such as work organization, ergonomics, leadership style and prospects for each individual.

The common objective is to combine ergonomically state-of-the-art workplaces and innovative work processes using a mix of scientific findings and practical experience. The successful switch to the new Volkswagen Golf model in 2012 provided an opportunity to make ongoing improvements in workplace ergonomics. To reduce the impact on health of shift work, Volkswagen AG plants have introduced new shift patterns. Ergoshift patterns involving short-cycle, forward-rotating shifts facilitate the body’s transition from one shift pattern to the next. Surveys among around 1,200 employees across five Volkswagen AG plants show that these ergo-shift patterns impose less stress on employees’ fitness, health and well-being.

As part of the Company’s Holistic Ergonomics Strategy, the 2013 “Ergonomics Day” at the Volkswagen brand in Wolfsburg (Germany) presented measures for adapting both products and production processes to different age groups. MAN has put all jobs at its production plants through a systematic ergonomic assessment as a way of managing demographic change, boosting employee performance and preventing physical impairment. The Audi Checkup has been running since 2006, while Volkswagen introduced its Checkup in 2010. The Checkup is a free, comprehensive preventive medical examination available to all employees. It helps maintain and improve the health, fitness and performance of the workforce. Nearly 61,000 staff have so far undergone Volkswagen Checkups, while almost 60,000 Audi Checkups have been carried out. Other Group companies have been bringing existing screening and preventive health programs into line with the Group-wide standards represented by the Checkup. In 2013 these included ŠKODA in the Czech Republic, where more than 15,000 ŠKODA Checkups have since been carried out.

To ensure a common standard of health provision across the Group, a multi-level audit system was developed in 2010, comprising self-audit and expert audit. Many sites have already successfully completed a self-audit, and some have conducted an expert audit.


Advancement of Women

The Volkswagen Group is aiming to have 30% women at all levels of the management hierarchy in Germany in the long term. In line with this, the proportion of women in management within the Volkswagen Group in Germany rose from 9.3% in 2012 to 9.8% in 2013. 27.4% of all apprentices across the Group in 2013 were women. Our aim: 30% women at all levels of the management hierarchy. In each discipline we take the proportion of female graduates.

As a starting point, we take the proportion of female graduates in each discipline, so that, for example, around 10% of all the mechanical engineers we recruit should be women. For electrical engineers, the proportion is also 10%, rising to 50% in business areas. Volkswagen is keen to increase the proportion to nearly 30%, however, and is actively seeking to recruit talented women. The tools it is using include special information days on industrial or technical vocational education and training at Volkswagen and hands-on experience days for young women.

For a number of years, the Volkswagen, Audi, MAN and Porsche brands have taken part in a national initiative, “Girls’ Day”, and in 2013, they offered 2,370 female school students in Germany a practical insight into the careers offered by the automotive industry. With the “Women Experience Day” Volkswagen forges links with female students early in their academic careers. Launched in 2012 it is aimed at female students and graduates in engineering subjects.

Since 2004, the Company has been running the “Woman DrivING Award”, a competition aimed at top female engineers. The competition is held across Germany every two years and is designed to encourage young female graduates into employment in technical areas, where they can contribute to designing and producing the cars of tomorrow.

Audi, too, is aiming to recruit talented women, for example through careers guidance events targeting female school students and the “CareerDay Women” initiative for young women studying technical subjects. Since 2001, Porsche has been using the “Femtec.Network” platform as a targeted tool for recruiting highly skilled female engineers. The platform is a collaboration between eleven technology companies, with nine technical universities joining the scheme in January 2014. The aim is to foster women studying engineering and science subjects.


Read the 1st Volkswagen Sustainability Report highlight on renewable energy

Read the 2nd Volkswagen Sustainability Report highlight on solar power

Read the 3rd Volkswagen Sustainability Report highlight on water protection

Read the 4th Volkswagen Sustainability Report highlight on Brazil

Read the 5th Volkswagen Sustainability Report highlight on eco-friendly production

Tweet me: #VWCSR Read what top employer #Volkswagen does for #qualification, #health and advancement of women

KEYWORDS: Diversity and Human Resources, Volkswagen, dual educational training, Health, Prevention, People, women and diversity, employer


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Retro is the New Recyclable

Send us your old electronics

SOURCE: Waste Management


Send us your unwanted electronics

It’s amazing how electronics have changed over the years, from 8-track players to iPads and rotary dials to cell phones (don’t fret younger readers – we’ve provided some Wikipedia links so you can learn what those devices are).

In fact, it seems as soon as you buy any form of electronic, it becomes obsolete by the time you break the seal on the package. However, while there may be little to compare between generations of consumer electronics, most of them have at least one thing in common – they can be recycled.

At Waste Management, we’ve been focused on recycling electronic waste (known in the business as e-waste) for some time. One of our branches, the WM Product Recovery Group, is dedicated to keeping electronics out of landfills and putting them back into an environment where they can be reused or recycled. This group specializes in paying you – the recycler – for your unwanted cell phones, laser and ink jet cartridges, tablets, laptops, eReaders and so on.

Certified by various organizations overseeing environmental stewardship – eStewards, R2, RIOS, ISO 14001 and ISO 9001 – the Product Recovery Group has developed its business to preserve data integrity, reduce greenhouse gas emissions and reduce the need within manufacturing to excavate raw materials for the development of electronics. Everybody wins.

When it comes to bigger organizations, Waste Management also manages end-of-life electronics through a national network of state-of-the-art processing facilities, which are certified to e-Stewards’ standards with complete transparency over the recycling process. To collect those items, our teams help organize e-waste collection events, where anyone in the vicinity can drop their old electronics off for safe recycling.

This tactic has proven to be so successful that colleges and universities – many of which have developed climate action plans and zero-waste goals – are developing their own programs for students.

An example of that is the University of San Diego, which has been doing good for the environment through an e-waste collection program, and turning a profit doing so. Three years ago, the University opened its Electronics Recycling Center (ERC), an e-waste collection facility that’s open to the public. Since then, it’s collected over 900,000 pounds of electronics, generating more than $200,000 in gross revenue.

Just this week, Waste Management participated in a webinar with the University of San Diego to talk about the things campuses can do to reach their sustainability goals. Check it out here.

So, if you’re into giving your e-waste a second life, let us know what you’re recycling. Post photos on our Facebook page (there’s a link to it on our blog here). Help us to make retro the new recyclable.

Tweet me: Retro is the new recyclable? Read on via @WasteManagement

KEYWORDS: Environment and Climate Change, Business & Trade, ewaste, Recycling, recycle, San diego


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Mary Kay Annual Seminar Marks 40th Consecutive Year at Kay Bailey Hutchison Convention Center in Dallas

Annual U.S. Convention Delivers $32.1 Million Economic Impact to North Texas

SOURCE: Mary Kay


Versión en español


DALLAS, JULY 17, 2014 /3BL Media/ – With the arrival of more than 30,000 attendees for Mary Kay’s annual convention, the iconic Mary Kay pink Cadillac leaves more than just a rosy hue in rear view mirrors but a multi-million dollar economic impact over the course of the 18-day event running July 16 through Aug. 2.

Mary Kay’s first Seminar was held in the company’s 500 square foot warehouse in 1964 where 200 attendees dined on chicken cooked by Mary Kay Ash herself. After outgrowing several downtown area hotels, the event moved to the Dallas Convention Center in 1974, making Mary Kay Seminar the longest running annual event at the Kay Bailey Hutchison Convention Center Dallas.

“Each summer, Mary Kay Independent Beauty Consultants look forward to ‘coming home to Dallas’ for Mary Kay’s annual Seminar,” said Laura Beitler, Vice President of Recognition and Events for Mary Kay U.S. “The boost Mary Kay Seminar brings to the local economy is one small way we say thank you to Dallas for opening their arms to us each summer and giving Mary Kay’s independent sales force and their guests a memorable experience that brings them back year after year.”

The Dallas Convention and Visitors Bureau estimates Seminar will pump $32.1 million into the Dallas economy and contribute to 2,400 jobs in the Dallas area this year. The Kay Bailey Hutchison Convention Center Dallas has hosted approximately 1.2 million attendees for Mary Kay Seminar over the past 40 years.

“The infusion of energy and enthusiasm that the Mary Kay sales force brings is integral to the spirit of Dallas and important to our city’s hotels and restaurants, providing a positive economic impact year after year,” said Phillip J. Jones, President and CEO for the Dallas Convention & Visitors Bureau. “We’ve welcomed Mary Kay at the Kay Bailey Hutchison Convention Center since 1974 and look forward to hosting this annual event for many years to come.”

After a record-setting year in 2013 during the company’s 50th anniversary, Mary Kay continues to see success in the U.S. with more than 220,000 new independent sales force members starting their Mary Kay businesses in the first half of this year.

“Women of all backgrounds and ages continue to turn to Mary Kay for the products they love and trust as well as the unparalleled business opportunity,” said Darrell Overcash, President of Mary Kay U.S. “Mary Kay has enriched the lives of millions of women around the world by providing the freedom and flexibility to pursue their short- and long-term goals while being recognized for the successes they achieve in their Mary Kay businesses.”

Mary Kay Seminar consists of five back-to-back events held July 16 through Aug. 2 in Dallas where the success of the company’s independent sales force is celebrated through recognition of their achievements while also providing education, inspiration and motivation for the year ahead.

The theme for this year’s Seminar, “Discover What You Lovesm,” invites Mary Kay’s independent sales force to discover what helps them feel beautiful, confident and connected while enjoying freedom and flexibility in their Mary Kay businesses. During this year’s event, more than $7 million in recognition and prizes will be awarded including the newest addition to Mary Kay’s career car fleet, a black BMW 320i, and the coveted Mary Kay pink Cadillac.

Mary Kay Seminar

  • 1963 – Beauty by Mary Kay opens for business in Dallas.
  • 1964 – Mary Kay holds first Seminar with 200 attendees in 500 square foot company warehouse.
  • 1969 – Five Independent Sales Directors earn the use of a signature pink 1970 Cadillac Coupe de Ville.
  • 1974 – Mary Kay Seminar moves to the Dallas Convention Center.
  • 1981 – Mary Kay Seminar grows to two back-to-back events held over six days with 16,500 attendees.
  • 1984 – Mary Kay Seminar grows to four back-to-back events over 13 days with 22,000 attendees.
  • 1997 – Mary Kay Seminar grows to five back-to-back events over 17 days to accommodate record attendance.
  • 2001 – Mary Kay Ash passes away on Thanksgiving Day, her favorite holiday.
  • 2003 – Dallas Convention Center completes $130 million expansion yielding 1 million square feet of exhibit space.
  • 2006 – Mary Kay Seminar delivers economic impact equal to four TX-OU Weekends.
  • 2013 – Mary Kay celebrates 50th anniversary with $3 billion in global wholesale sales and 3 million Independent Beauty Consultants.
  • 2014 – Mary Kay Seminar, the longest running annual event at the Kay Bailey Hutchison Convention Center Dallas, delivers $32.1 million economic impact from 30,000 attendees.

About Mary Kay
Irresistible products. Positive community impact. Rewarding opportunity. For 50 years, Mary Kay has offered it all. With 3 million Mary Kay Independent Beauty Consultants and $3.5 billion in global annual wholesale sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what you love by connecting with a Mary Kay Independent Beauty Consultant in your area at

Tweet me: .@MaryKay’s annual U.S. convention delivers $32.1 MM economic impact to North Texas

KEYWORDS: Business & Trade, Mary Kay, dallas, Seminar, economic impact


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Mary Kay celebra por 40 años consecutivos su seminario anual en el centro de convenciones de Dallas

Convención anual en Estados Unidos le inyecta $32.1 millones a la economía del Norte de Texas

SOURCE: Mary Kay


English Version


DALLAS, 17 DE JULIO DE 2014 /3BL Media/ – Con la llegada de más de 30,000 personas para la convención anual de Mary Kay, el emblemático Cadillac rosado dejará mucho más que un bello reflejo en los espejos retrovisores de los automóviles que transitan por Dallas; le inyectará millones de dólares a la ciudad durante los 18 días que dura el evento desde el 16 de julio hasta el 2 de agosto.

El primer Seminario Mary Kay se llevó a cabo en 1964 en el almacén de 500 pies cuadrados de la compañía donde 200 invitados cenaron pollo preparado por la propia Mary Kay Ash. Luego de que no hubiera suficiente espacio para albergar a sus participantes en varios hoteles del centro de la ciudad, el evento se mudó en 1974 al Centro de Convenciones de Dallas, convirtiéndose el Seminario número 40 de este año en el evento anual de mayor antigüedad en Dallas en el Centro de Convenciones Kay Bailey Hutchinson.

“Cada verano, las Consultoras de Belleza Independientes Mary Kay anhelan ‘regresar a casa a Dallas’ para el Seminario anual Mary Kay —indicó Laura Beitler, Vicepresidenta de Reconocimientos y Eventos de Mary Kay en Estados Unidos—. El impulso que le da el Seminario Mary Kay a la economía local es una pequeña manera de decirle ‘gracias’ a Dallas por abrirnos los brazos cada verano y darles al cuerpo de ventas independiente Mary Kay y a sus invitados una experiencia inolvidable que hace que regresen todo los años”.

La Oficina de Convenciones y Visitantes de Dallas estima que el Seminario le inyectará $32.1 millones a la economía de Dallas y contribuirá en la creación de 2,400 trabajos en la ciudad este año. El Centro de Convenciones de Dallas Kay Bailey Hutchison ha recibido a más 1.2 millones de personas durante el Seminario Mary Kay en los últimos 40 años.

“La gran energía y entusiasmo que traen las consultoras de Mary Kay es parte fundamental del espíritu de Dallas y a la ve importante para los hoteles y restaurantes de la ciudad, proveyendo un impacto económico muy positivo año tras año —dijo Phillip Jones, Presidente y Director Ejecutivo de la Oficina de Convenciones y Visitantes de Dallas—. Desde 1974 hemos dado la bienvenida a Mary Kay en el Centro de Convenciones Kay Bailey Hutchison, y anhelamos seguir siendo anfitriones de este evento por muchos años”.

Luego de un año de romper récords durante el 50 aniversario de la Compañía en 2013, Mary Kay sigue logrando éxitos en Estados Unidos con el inicio de más de 220,000 negocios Mary Kay por parte de nuevas integrantes del cuerpo de ventas independiente en la primera mitad de este año.

“Mujeres de todas las edades y orígenes siguen buscando en Mary Kay los productos que aman y en los cuales confían al igual que una oportunidad de negocios sin igual. —sostuvo Darrell Overcash, Presidente de Mary Kay en Estados Unidos—. Mary Kay ha enriquecido la vida de millones de mujeres alrededor del mundo al brindarles la libertad y la flexibilidad que necesitan para ir en busca de lograr sus metas a corto y largo plazo, a la misma vez que reciben reconocimiento por sus logros en sus negocios Mary Kay”.

El Seminario Mary Kay consiste de cinco eventos consecutivos a partir del 16 de julio hasta el 2 de agosto en Dallas. Durante el evento se le rinde tributo al éxito del cuerpo de ventas independiente de la compañía a través de reconocimientos a las Consultoras de Belleza Mary Kay Independientes por sus logros a la vez que se ofrece educación, inspiración y motivación que las ayude durante el siguiente año.

El lema del Seminario de este año, Descubre lo que amas™, invita al cuerpo de ventas independiente Mary Kay a descubrir lo que les ayude a sentirse hermosas, seguras de sí mismas y unidas a la vez que disfrutan de libertad y flexibilidad en sus negocios Mary Kay. Durante el evento de este año, se otorgarán más de $7 millones en reconocimientos y premios, incluido el último ejemplar en la flota de autos profesionales Mary Kay, un BMW 320i negro, y el anhelado Cadillac rosado Mary Kay.

Seminario Mary Kay

  • 1963 – “Beauty by Mary Kay” abre sus puertas en Dallas
  • 1964 – Mary Kay celebra su primer Seminario con 200 personas en un almacén de 500 pies cuadrados de la compañía
  • 1969 – Cinco Directoras de Ventas Independientes ganan el uso del distintivo Cadillac, un Coupe de Ville rosado de 1970
  • 1974 – Mary Kay mueve su Seminario al Centro de Convenciones de Dallas
  • 1981 – El Seminario Mary Kay se convierte en dos eventos consecutivos durante seis días con la participación de 16,500 personas
  • 1984 – El Seminario Mary Kay se convierte en cuatro eventos consecutivos durante 13 días con la participación de 22,000 personas
  • 1997 – El Seminario Mary Kay se convierte en cinco eventos consecutivos durante 17 días para acomodar a una cantidad récord de personas
  • 2001 – Muere Mary Kay Ash el Día de Acción de Gracias (su día de fiestas favorito)
  • 2003 – El Centro de Convenciones de Dallas termina una expansión de $130 millones lo cual creó 1 millón de pies cuadrados de espacio para exhibiciones
  • 2006 – El Seminario tiene un impacto económico igual que cuatro fines de semana de juegos TX-OU
  • 2013 – Mary Kay celebra su 50 aniversario con $3 mil millones en ventas al mayoreo a nivel mundial y 3 millones de Consultoras de Belleza Independientes
  • 2014 – Mary Kay celebra su Seminario número 40, el evento anual de mayor antigüedad en Dallas en el Centro de Convenciones Kay Bailey Hutchison, con un impacto económico de $32.1 millones de parte de 30,000 personas

Sobre Mary Kay
Productos irresistibles. Un impacto positivo en la comunidad. Una oportunidad gratificante. Durante 50 años Mary Kay ha ofrecido todas estas cosas. Con 3 millones de Consultoras de Belleza Independientes Mary Kay y $3.5 mil millones en ventas al mayoreo anuales a nivel mundial, Mary Kay es una marca de belleza y compañía de ventas directas destacada en más de 35 mercados alrededor del mundo. Descubre lo que amas al conectarte con una Consultora de Belleza Independiente Mary Kay en tu área en

Tweet me: .@MaryKay’s convención anual en Estados Unidos le inyecta $32.1 millones a la economía del Norte de Texas

KEYWORDS: Business & Trade, Mary Kay, dallas, economic impact


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