LONDON, May 20, 2013 /3BL Media/ – Coca-Cola Enterprises (NYSE/Euronext Paris: CCE), which manufactures, bottles and markets Coca-Cola products in Western Europe, has begun a ground-breaking study with 20 households in Great Britain and France to observe at-home recycling behaviors. The study will seek to understand why recycling rates are so low, despite people expressing strong beliefs towards environmental behaviors.
Research shows that 75% of French and 76% of British consumers claim to “always” recycle plastic bottles at home, and over 63% across both countries view recycling as “a moral and environmental duty.” However, actual at-home recycling rates do not reflect these intentions with only half of all plastic bottles currently collected for recycling, revealing a significant ‘value/action gap.’ Improving these recycling rates will enable manufacturers to boost sources of locally-available high-quality recycled PET and reduce their resource footprint. Continue reading
