How to Help Your Business Go Green & Make an Impact on the World
By Hannah Whittenly
In today’s world, many business owners have begun thinking about the value of making their organizations more sustainable. There are many reasons that you might want to focus on being a green-friendly company, and one of them is that many customers will no longer do business with organizations that are not committed to the preservation of the planet. Also note that going green can save your organization money. There are several strategies you can deploy to help your business go green and make an impact on the world. Here are four of them:
Use Mailing Material Made From Recycled Material
One great way to help your business go green is by using mailing materials that are made from recycled material. You could start using companies, such as Chicago Mailing Tube Co, that provide businesses with mailing containers made of high quality recycled materials. Doing this could possibly be a very attractive thing to your customer base and will also help to save some trees from being turned into paper—which, of course, is great for the earth!
Replace Traditional Marketing with Digital Advertising
Anyone who has been around in the last decade knows that digital campaigns are the future of business sustainability. You can save a ton of paper by communicating with your target market via internet as opposed to sending them direct mail advertisements. There are a wide range of savvy, customized digital advertising services that a team of marketing professionals might offer you. Some of them include:
- social media optimization
- online reputation management
- web design and development
- search engine optimization
- content marketing
- responsive web design
- e-newsletter
Utilize Customer Relationship Management (CRM) Software
Another great strategy you can implement to keep your business on the path to eco-friendliness is the use of CRM software. This technique is immensely effective because it enables you to store important information regarding your clients in a centralized virtual sphere. This is much better than piling up paper as you take notes regarding what transpired during each phone conversation. You should also note that CRM software can play an integral role in optimizing your company’s marketing process because it enables your staff to keep detailed records of consumer behavior. Once this happens, you’ll be able to promote products in a more knowledge-based manner.
Use E-Signature Products
This is one of the best eco-friendly strategies your business can start incorporating into its current company culture. E-signatures empower people to sign off on the products and/or services they purchase rather than wasting paper. In addition to wasting paper, the traditional contract will waste space as all of the papers are filed away in a storage room. An added benefit of e-signature products is that they enable you to complete business transactions without requiring that everyone be physically present in one room.
If you’ve thought about going green to enhance your business, don’t procrastinate. Instead, get the process underway today by implementing the simple strategies outlined for you above!
