In response to the unending gun violence across the U.S., Shannon Watts founded Moms Demand Action, a grassroots movement advocating for policy changes and working within communities in order to promote a safer gun culture. Building a movement from the ground up can be challenging, especially without prior experience.
At the BSR Conference 2019, Watts shared her lessons learned on starting an initiative, the value of failure, and how companies can create change at the plenary stage.
Watch the full video below:
The BSR Conference 2019, which took place November 12-14 in San Jose, gathered sustainability leaders from business, government, and civil society to explore the theme of “The New Climate for Business.” Check out the conversation on Twitter at #BSR19 and see all video highlights on BSR’s YouTube channel.
KEYWORDS: BSR, BSR Conference 2019, Shannon Watts, Moms Demand Action, gun violence