Develop an effective storytelling strategy in this step-by-step approach
SOURCE: Taproot Foundation
For corporate pro bono practitioners, telling stories is critical. By communicating the impact of your pro bono programming effectively, you’ll promote your company’s social good initiatives both internally and externally. Those efforts can help elevate your company’s brand and position in the field—that’s the power of a good story.
We at Taproot Foundation have picked up tips and tricks for impactful pro bono storytelling over the years. With some help from our friends at Edelman, VMware, and Morgan Stanley, we’re sharing insights we’ve gleaned from our experience with both pro bono programming and strategic communications. Our goal is simple—to equip practitioners with the skills they need to tell powerful stories that move the field forward.
Step one: Build a partnership with yoru key stakeholders
At the end of the day, your stories will be most successful when you tap into the expertise of your Marketing and Communications team. Collaborate with your peers at the outset of your program to make sure your key messages are in line with your company’s voice and broader communications strategy. Engage them at other key junctures, too—like when program managers are aligning on strategy or when participants are gathering for the kick-off—so that your communications strategy is in lockstep with your work.
Explore the entire framework by downloading Telling Your Pro Bono Story.
KEYWORDS: Taproot Foundation, VMware Foundation, Morgan Stanley, Edelman