LOS ANGELES–(BUSINESS WIRE)–GUESS, the global lifestyle brand famous for its iconic ad campaigns and
trend setting denim, is proud to partner with The Better Cotton
Initiative (BCI), an organization that works with cotton farmers,
helping them to use water efficiently and care for the environment, as
well as promote higher standards of work, during cotton production.
Last year, GUESS published its FY16-17 Sustainability Report which
includes the company’s first-ever sustainability plan and Denim Water
Lifecycle Assessment of its denim category. Understanding that 64% of
water use occurs during raw material production, namely for cotton,
GUESS joined The Better Cotton Initiative to start to source ‘Better
Cotton’ to help address its water use. GUESS will make public its
official goals for sustainable cotton sourcing later this year.
By becoming a BCI Retailer and Brand Member, GUESS can commit to a more
sustainable future for cotton production by investing in the Initiative
which, last year, reached and trained 1.6 million cotton farmers on more
sustainable agricultural practices, such as efficient use of inputs
(water, pesticides), increasing yields, and addressing gender equality
and child labor issues.
“At GUESS, we use cotton in many of our products,” says Victor
Herrero, Chief Executive Officer of GUESS?, Inc. “It is important
that we take the proper steps to source more sustainable cotton in the
GUESS supply chain, which is why we have joined The Better Cotton
Initiative. GUESS is excited to join BCI and the overall industry
movement to improve the standards for global cotton production, and have
that reflected in the cotton we source at GUESS.” – Victor
For more information and the latest updates on GUESS Sustainability,
please visit http://sustainability.guess.com/.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. Guess?, Inc. designs,
markets, distributes and licenses a lifestyle collection of contemporary
apparel, denim, handbags, watches, footwear and other related consumer
products. Guess? products are distributed through branded Guess? stores
as well as better department and specialty stores around the world. As
of February 3, 2018, the Company directly operated 1,011 retail stores
in the Americas, Europe and Asia. The Company’s licensees and
distributors operated 652 additional retail stores worldwide. As of
February 3, 2018, the Company and its licensees and distributors
operated in approximately 100 countries worldwide. For more information
about the Company, please visit www.guess.com.
About the Better Cotton Initiative
The Better Cotton Initiative (BCI), a global not-for-profit
organisation, is the largest cotton sustainability programme in the
world. Last year, together with our partners we provided training on
more sustainable agricultural practices to 1.6 million farmers from 23
countries. We are truly a joint effort, encompassing organisations all
the way from farms to fashion and textile brands, driving the cotton
sector towards sustainability. Thanks to these efforts, Better Cotton
accounts for around 15% of global cotton production. BCI aims to
transform cotton production worldwide by developing Better Cotton as a
sustainable mainstream commodity. By 2020, our goal is to train 5
million farmers worldwide on more sustainable agricultural practises,
and account for 30% of global cotton production.