SOURCE: 3BL Media, LLC
On average, children with cancer will spend 1,000 days undergoing treatment. Knowing this can be a scary and difficult time for young patients, Aflac partnered with Sproutel to develop “My Special Aflac Duck.” The duck is designed to be a comfort and help children share their emotions. The robotic companion recently earned SXSW’s People Choice Award in the Robotics & Hardware category in addition to previous accolades from TIME Magazine and Engadget.
These ducks are provided free of charge to hospitals for children 3 and older who are going through treatment.
Read the latest about this initiative here.
Video produced by Kate Finegan
KEYWORDS: Aflac, Sproutel, My Special Aflac Duck, Cancer, pediatric care, SXSW