SOURCE: Cone Communications
On Monday, August 19, America’s top CEOs put a stake in the ground – redefining the role of business in society. The business mentality of shareholder first is no more, and leaders have developed and adopted a new definition. The “Statement on the Purpose of a Corporation” written by the Business Roundtable puts the interests of all stakeholders first and introduces a broader, more long-term view of value creation. But what does this new definition mean for you and your business – and how might it impact the ways decisions are made in your organization?
Join Porter Novelli/Cone as we share what the new “Statement on the Purpose of a Corporation” means for business today – and the future of Purpose. In this webinar, we will unpack not only the statement itself and the implications on a more micro level, but also the evolution behind this mindset shift, based on our tracking of this space for more than 30 years.
- Brad MacAfee, Chief Executive Officer
- Alison DaSilva, Executive Vice President, Purpose and CSR
- Whitney Dailey, Vice President, Marketing/Research & Insights
KEYWORDS: Cone Communications, Porter Novelli